In the world of inbound marketing, content is king. Generating interesting and shareable information can be overwhelming in an online world inundated with data. To avoid drowning, marketers can always create content following these four timeless and simple content ideas.
We recently sat down with Brian Thopsey, the founder of FundWisdom, an equity crowdfunding information engine, to find out how the company is trying to bootstrap its brand with content marketing. The startup collects, analyzes and aggregates current and historical equity crowdfunding deals from top crowdfunding websites. – and is eyeing a large opportunity when Title III of the JOBS Act opens up startup investing to unacredited investors.
How do you successfully plan and execute on a content marketing strategy? Here’s a look at how startups like SeatGeek and KISSmetrics are building on the content marketing strategies that companies Mint and OKCupid leveraged to build their brands.
David Rose is the founder and CEO of Gust, the entrepreneurial finance industry’s infrastructure platform; author of the New York Times bestseller Angel Investing: The Gust Guide to Making Money & Having Fun Investing in Startups.
Bennett Wetch, Digital Communications Manager at Fair Trade USA in San Francisco, goes over the top 5 secrets to earned media success on a Klout webinar. A 501 (c) (3) nonprofit organization, Fair Trade USA is the leading third-party certifier of Fair Trade products in the United States.
With the rise of inbound marketing techniques, those just embarking on their startup’s marketing strategy may be thinking, ‘How do I get started?’ For starters, entrepreneurs can follow three simple rules: do your research, make goals and focus on consumer-centric campaigns.