We recently sat down with Stephen Russell, the Corporate Communications Manager at Kaspersky Lab, to get his thoughts on the changing face of B2B PR, along with his tips for entrepreneurs and startup teams looking to get their B2B company’s message across with the media and potential customers.
During the early stages of any startup, every entrepreneur must decide whether or not the company needs to bring in outside funding. There are pros and cons to both raising money and bootstrapping, but it really depends on the business model and industry the startup is in. Let’s take a look.
Content seems to be a crucial aspect of all companies today. Startups especially, are investing in owned content, which has proven valuable for developing a strong brand identity among consumers….