Think of the brand as a sensory system that transforms your lifeless, transactional business into a living-breathing organism, able to connect with the human psyche and elicit real, often irrational, emotions. These emotional cues become the symbolic currency that people actually trade when they transact with a business. Brands are built from common elements, including these.
Monthly Archives: July 2015
Whether you’re simply looking to pass the time during your daily commute listening to the off-beat rants of the Adam Carolla Show, or find yourself sitting in the driveway waiting to finish a riveting episode of the wildly popular Serial, there’s a podcast for everyone these days. These four P’s will have you on your way to podcasting 101.
Initial growth is an exciting time for any startup. It’s a powerful and compelling feeling to watch your product start to increase in users. While it’s encouraging, initial growth can also be misleading. As your startup begins to pick up some early momentum it’s easy for first-time entrepreneurs to get ahead of themselves. Here’s a checklist.
As we head into a holiday weekend here in the States, lets look back at the semi-holiday that ad executives had at the 2015 Cannes Lions International Festival, which wrapped up on the 27th of June. The annual festival provides a space for creatives to connect and continually sets new bars for “good creative”. Jonathan Mildenhall, CMO of Airbnb, wasn’t disappointed.