Last month I was fortunate to catch a talk by Andy Raskin. Andy is a CSO, a Chief Storytelling Officer. His clients include startups backed by Andreessen Horowitz and First Round, and he has also led strategic narrative training at Salesforce, Uber, Yelp, VMware and General Assembly. His talk got me thinking about building better startup narratives. We all know the tech press forces narratives on startups based on their lifecycle and momentum (perceived or actual), but is it possible to define your own startup narrative? I believe it is.