Perhaps never before in history has it been easier to launch a startup. While that should be a major source of entrepreneurial enthusiasm, it’s also true that it’s never been harder to scale and standout.
Category Archives: Growth Marketing Strategies
Recently, data has taken center stage as Apple, backed by fellow tech giants, duke it out with the FBI over the issue of privacy. While it’s been grabbing global attention as of late, we wanted to take a look at how data can be optimized to improve the user experience.
Think of the brand as a sensory system that transforms your lifeless, transactional business into a living-breathing organism, able to connect with the human psyche and elicit real, often irrational, emotions. These emotional cues become the symbolic currency that people actually trade when they transact with a business. Brands are built from common elements, including these.
Whether you’re simply looking to pass the time during your daily commute listening to the off-beat rants of the Adam Carolla Show, or find yourself sitting in the driveway waiting to finish a riveting episode of the wildly popular Serial, there’s a podcast for everyone these days. These four P’s will have you on your way to podcasting 101.
As we head into a holiday weekend here in the States, lets look back at the semi-holiday that ad executives had at the 2015 Cannes Lions International Festival, which wrapped up on the 27th of June. The annual festival provides a space for creatives to connect and continually sets new bars for “good creative”. Jonathan Mildenhall, CMO of Airbnb, wasn’t disappointed.
Google verified that it has changed the core algorithm to better evaluate content quality, but didn’t specify what that meant, remaining mostly silent on the details of the update. However, marketers have already dissected the “phantom” to assess what exactly the update entails.
This past May 14 at NewsCred’s #ThinkContent Summit, Buzzfeed’s Motion Pictures President Ze Frank gave a presentation with his insight on the changing face of content. Frank begins by retracing…