Category Archives: Startup PR
Uber, the ride-sharing juggernaut that began as a humble startup back in 2011, is having a tough time with their PR strategy as of late. BuzzFeed reported this week that…
Startup founders and CEO’s are often the best person to tell their company story. Afterall, who could replicate the passion they have for their idea, vision and product or service. However, when many startup founders take it into their own hands to reach out to press they make some mistakes. Here are a few we’ve seen in the past to learn from.
While Apple is currently knee deep in the celebrity hacking PR scandal, its sustained limelight in the media is not a result of luck or chance. Apple has strategically positioned its brand in the media to gain a strong and unwavering brand reputation. Here is what you can learn from them.
When it comes to deciding how a startup will handle creating earned and owned media to drive awareness and new business leads, many founders don’t know if they should or shouldn’t outsource the work. Do they have the people in-house to tackle and execute a level that is worthy of what they’re doing? Is their product ready for the prime time?
Like many marketing communications and PR professionals, our general take on press releases is they’re DOA. Meaning, once they’re released they really don’t do what they were originally designed to do (get press interested in writing about them). Does that mean you shouldn’t do them? Maybe not.
Bennett Wetch, Digital Communications Manager at Fair Trade USA in San Francisco, goes over the top 5 secrets to earned media success on a Klout webinar. A 501 (c) (3) nonprofit organization, Fair Trade USA is the leading third-party certifier of Fair Trade products in the United States.