SEEDSTORIES EP 14: MARK WALLACE OF PARLOR SKIS ON BUILDING A STARTUP SPORTS BRAND FROM THE BASEPLATE UP

On the latest SeedStories Podcast we caught up with Mark Wallace, co-founder & manager of Parlor Skis, the Boston-based custom ski builder.

First launched in a Cambridge funeral parlor (hence the name!), Parlor offers truly personalized skis, differentiating itself from other top of the line skis from the likes of Solomon or Rossignol. Each ski is built to order and Parlor customizes each ski to the rider for the best fit possible.

Our discussion takes a look at how Parlor has tried to embody New England skiing with these high-quality skis from day one. Specifically, we touch on how the company took checks from its first customers to make the first batch of Parlor skis and how the company has been cash flow positive since then. In addition, we touch on the online tools and algorithms the company is using to personalize ski cut and design for each skier. However, customization isn’t the only differentiation from the startup sports brand. Customer service and creating a community around their

In addition, we touch on the online tools and algorithms the company is now using to personalize ski cut and design for each skier. However, customization isn’t the only differentiation for this startup sports brand. Customer service and creating a community around their product has made their brand feel much more small batch brewer than mass-market ski maker.

Enjoy!

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