On the latest SeedStories Podcast we caught up with Mark Wallace, co-founder & manager of Parlor Skis, the Boston-based custom ski builder. First launched in a Cambridge funeral parlor (hence the…
BMV Sports builds bridges between athletes, sports teams and high-growth technology startups. Leveraging decades of experience with driving digital marketing campaigns for leading technology companies, our new practice teams athletes with up-and-coming brands to develop engaging sponsored content across Instagram, YouTube, Snapchat, Twitter, Facebook and other social media platforms, which maximizes both parties reach and awareness. We fully manage your branded and sponsored content campaigns to ensure performance and return.
When apartment search and rent payment startup RadPad set out to engage potential users with new drone videos, BMV assisted in connecting the company with an ideal influencer – NBA rookie Rondae Hollis-Jefferson. Jefferson had previously been featured in stories across the country on his decision to rent and not buy a home on his rookie salary. Leveraging his voice as a subject matter expert, along with his engaged Instagram audience, RadPad successfully premiered its first drone video and drove downloads of its app.
BMV worked with Bare Tree Media on their coordinated launch with the NFLPA of the BradyMoji sticker pack during Super Bowl week. Patriots and Brady fans were given a new opportunity to send winning text messages with these NFLPA approved Tom Brady emojis and stickers on their iPhone via iMessage during Super Bowl LI. BMV helped craft the external messaging around the launch and secured Darren Rovell, ESPN’s sports business reporter, to tweet about the launch to his 1.7 million followers — leading to a TV segment on ESPN.
Outside of their performance on the field, an athlete’s brand image is their most valuable long-term asset and revenue stream. Today, that brand image is often defined in 140 character tweets or Snapchat Stories. While athletes need to be authentic in developing their online identities, digital brand scaling can be difficult without support. BMV’s digital storytellers are skilled in managing social media campaigns that drive engagement and actions, while building brands from the ground up.
Athletes are no longer restricted in finding sponsorship opportunities right out of the gate of their professional careers. New startups and brands fighting for engagement in the attention economy are ideal sponsorship partners for athletes with digital influence on the Internet. Leveraging our startup network and BMV’s BrandCirc Influencer Platform, we manage digital sponsorships from sponsor identification to payment.
Branded Athlete Content
In today’s 86,400-second news cycle, engaging and creative content is needed to carve out attention. BMV’s team is adept at creating engaging visual content – whether that is vertical videos for Facebook Live or emojis for mobile messaging apps. We also identify influencers and creatives that may be best suited to supplement our efforts in creating content that syncs with your athletic brand. Essentially, we serve as your own on-demand content studio to fuel your digital branding efforts.
An Online Publicist
In today’s media landscape an athlete is their own news gatekeeper. We help athletes and brands strategically approach becoming a publisher. From facilitating content distribution deals with social media networks, to helping to write and edit content for publications like The Player’s Tribune, to planning how to disseminate information and branded content across owned media channels – we serve as your full-service online publicist for the digital age.