Last month I was fortunate to catch a talk by Andy Raskin. His talk got me thinking about building better startup narratives. We all know the tech press forces narratives on startups based on their lifecycle, but is it possible to define your own startup narrative?
Today’s most successful startups are also publishers of great content. Content drives leads, proves value and keeps you in the conversations you need to be in. BMV’s proven team of writers, graphic designers and data storytellers will allow you to produce, distribute and scale high quality content marketing programs that yield tangible results.
“BMV provided the perfect mix of senior-level media advisory, story narrative development and technical writing expertise.”
– Locent CEO & Co-founder Matt Joseph
“BMV’s team developed content and visual data stories that increased brand awareness, created inbound links and grew our customer base.”
– RadPad Co-Founder Jonathan Eppers
Content + Distribution = Earned Stories & Inbound Leads
Creating Buyer Personas
Great content marketing needs to serve your prospective leads in the same way you intend to serve them with your product or service. Therefore you need to figure out the buyer you’re trying to reach and the problems they need help with solving. BMV assists you in building a persona for the buyer you’re trying to engage and identifies the content topics and storylines that will be of most interest to them, and where to best engage them on the Internet.
After identifying the buyer you’re targeting with content, it’s time to build the platform for engaging them. Creating or improving a blog is often core to these plans. BMV has expertise working with WordPress, Hubspot, and other content management systems to ensure you have the right home for your content. In addition, we help you think like a media company in auditing all your owned channels to determine how to best utilize each with content.
Writing & Production
Producing content for your buyer that also warrants media coverage is a major challenge. BMV’s team has created a blueprint for building editorial calendars full of thought leadership bylines, data-driven blog posts, newsletter copy, infographics and short-form videos as a solution. Whether you’re outsourcing this content creation in full or we’re supplementing your own efforts, we’re adept at providing engaging and expertly crafted content.
Outreach & Distribution
Distributing via owned social media channels, email newsletters and native ads can assist with content engagement – but earned media pick-up and inbound links are the big driver for successful content marketing campaigns. BMV utilizes the storylines it creates to engage editorial contacts at the publications that matter to your buyer. Our content earns stories, builds awareness, improves SEO and drives inbound leads for your startup.
Thoughts on Startup Content Marketing
In today’s 86,400-second news cycle presents an intensely competitive publishing environment. Every post competes with that underneath it for a click, read and like/share. Here’s how to create content that engages.
Perhaps never before in history has it been easier to launch a startup. While that should be a major source of entrepreneurial enthusiasm, it’s also true that it’s never been harder to scale and standout.
What happens when your startup falls into that awkward phase where your startup doesn’t have anything particularly major to announce through the media? One TechCrunch piece isn’t going to pay the rent!