Qualities like these make Pinterest an ideal channel for startups and other Brands to share their products, solidify a brand aesthetic, and attract an audience of people who are willing to share their great finds with their social networks. Here are a few ways startup brands can take advantage of the Pinterest “window shopping” effect.
With the recent release of Apple Pay, Pay with Rad Pad, and now Snapchat’s Snapcash, mobile pay is undeniably having a moment. But with Millennials increasingly opting to buy directly off their phones, this phenomenon is much more than a trend; mobile pay is becoming the norm, and mobile commerce (m-commerce) has a distinct leg-up on its e-commerce cousin. Here’s what startups need to know about appealing to Millennials on the mobile marketplace.
Social media is a requisite marketing tool for any company, but it can be especially useful for fledgling startups looking to establish a community of early adopters. Leveraging the “de…
It turns out political campaigns have more in common with startups than you might think. Back in August, Uber turned heads by hiring David Plouffe, the tech-savvy campaign manager behind Obama’s big win in 2008. Though many were baffled what the mobile cab company was doing getting into bed with a political strategist, there’s actually a lot high-growth startups can learn from political campaigns.
When do you bring in your first sales person? How do you scale your sales team as you grow? A group of seasoned sales executives in the startup space recently weighed in.
Entrepreneurs are experts at selling their businesses. After preaching their innovative ideas to venture capitalists and investors, hopefully they grow to a point where they need to be entrusted to a team to sell the product to costumers. While it can be hard to let go of the reins, doing so can help you grow.
Building effective teams is less about following the strategic management textbook to a T and more about understanding and relating to your team. There are a few golden, basic rules that any leader of any startup, no matter what stage, can abide by to begin building more than just a product or service, but also a culture.