The once exclusive unrivaled unicorn club has gradually lost its magic in the startup world. When the term “unicorn club” was first coined to describe startups valued at $1 billion…
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Crowdfunding has become a popular method of raising funds for startups, small businesses, and creative individuals. Kickstarter, the largest online crowdfunding platform, has attracted innovative projects around the world. A…
Earlier this year, Google announced that they will be updating their search engine algorithm to efficiently adjust to the escalating use of mobile devices and the mobile web. With mobile-commerce…
This week everyone is fixated on Apple’s reveal of their latest product- the Apple Watch. Apple first announced its development of a smartwatch back in September of last year, and…
Qualities like these make Pinterest an ideal channel for startups and other Brands to share their products, solidify a brand aesthetic, and attract an audience of people who are willing to share their great finds with their social networks. Here are a few ways startup brands can take advantage of the Pinterest “window shopping” effect.
In today’s review-driven economy, everyone is a critic. That’s the topic of a new book by Bill Tancer, the general manager of global research at Experian Marketing Services, who makes…
Net neutrality – the concept that all Internet traffic should be treated equally and openly – has become a hot-button issue as the FCC prepares to consider new rules about how to regulate the web. What should you know?
Product Hunt, a community-curated board where people can up-vote the latest mobile apps, websites, hardware products, and other new tech, has been generating a lot of buzz as the place to discover the next big thing before it blows up. Here’s what you need to know about the fast-growing innovation hub.
The difference between a brand and a business is stark. Companies sell products to consumers while brands interact with people and enter into relationships. In today’s heavily saturated markets, relevance and interaction are key to achieving loyalty and advocacy.
As a start-up, maximizing time, value and resources is the only way to grow You’ve got to be lean – pun intended. But when is the right time to cut out certain activities?