February 18, 2019
Is TikTok right for your brand?
Brands are under immense pressure to stay relevant and connected. With social media now ruling the business landscape, businesses need to be active and engaging on various platforms. However, is…
December 17, 2018
PR for Startups 101: Startup Storytelling
Everyone loves the romance, action, and drama of a good story. Honestly, we just eat it up. Stories can create an amazing opportunity for brands to reach and connect with…
September 20, 2018
Which does Brand Better: the Story or the Character?
Sheldon Cooper. Winnie the Pooh. Mary Poppins. Spiderman. SpongeBob. Cinderella. Captain America. Charlie Brown. We all know them. They’re some of the most beloved characters of all time. Even if…
April 12, 2018
What Gen Z Can Teach Us about the Power of Voice
As a society, we have a tendency to make a lot of generalizations when it comes to age. We often bestow authority and wisdom to those that are older. We…
November 2, 2017
The Formula for Building Your Startup Narrative
Last month I was fortunate to catch a talk by Andy Raskin. His talk got me thinking about building better startup narratives. We all know the tech press forces narratives…
January 4, 2017
Kings of Story: What These Spots from Apple & Amazon Can Teach us About Storytelling
Guest Post from Margaret Wolfson, CEO, River + Wolf. Since the beginning of time, we’ve used storytelling to convey our experiences and express our individuality. While it's recently suffered the trivialization…