Brands are under immense pressure to stay relevant and connected. With social media now ruling the business landscape, businesses need to be active and engaging on various platforms. However, is…
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Everyone loves the romance, action, and drama of a good story. Honestly, we just eat it up. Stories can create an amazing opportunity for brands to reach and connect with…
Sheldon Cooper. Winnie the Pooh. Mary Poppins. Spiderman. SpongeBob. Cinderella. Captain America. Charlie Brown. We all know them. They’re some of the most beloved characters of all time. Even if…
As a society, we have a tendency to make a lot of generalizations when it comes to age. We often bestow authority and wisdom to those that are older. We…
Today’s startup world is extremely noisy. As you look for ways to generate PR for your startup you can find yourself scratching your head. No matter what industry you’re in,…
Last month I was fortunate to catch a talk by Andy Raskin. His talk got me thinking about building better startup narratives. We all know the tech press forces narratives on startups based on their lifecycle, but is it possible to define your own startup narrative?
Guest Post from Margaret Wolfson, CEO, River + Wolf. Since the beginning of time, we’ve used storytelling to convey our experiences and express our individuality. While it’s recently suffered the trivialization…