During the early stages of any startup, every entrepreneur must decide whether or not the company needs to bring in outside funding. There are pros and cons to both raising money and bootstrapping, but it really depends on the business model and industry the startup is in. Let’s take a look.
We recently sat down with Brian Thopsey, the founder of FundWisdom, an equity crowdfunding information engine, to find out how the company is trying to bootstrap its brand with content marketing. The startup collects, analyzes and aggregates current and historical equity crowdfunding deals from top crowdfunding websites. – and is eyeing a large opportunity when Title III of the JOBS Act opens up startup investing to unacredited investors.