Boston was lucky enough to host the first-ever live recording of the Masters of Scale podcast earlier this year, and as BMV continues to help startups scale with marketing, the…
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Today, we’re excited to release our findings from our inaugural BMV Digital Brand: Awareness, Engagement & Action Index. The report surveyed more than 1,000 consumers in the 1H of 2019…
This year’s Super Bowl came and went on February 2, 2019, with the Patriots winning their fifth title in the Bill Belichick-Tom Brady era. The Los Angeles Rams put up…
Think of the brand as a sensory system that transforms your lifeless, transactional business into a living-breathing organism, able to connect with the human psyche and elicit real, often irrational, emotions. These emotional cues become the symbolic currency that people actually trade when they transact with a business. Brands are built from common elements, including these.
Today brands are constantly trying to stand their ground in this swarming, overcrowded digital space. In order for brands to stand out in 2015, they’re going to have to be…