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branding Archives - BMV

The Key to Differentiation: Build a Brand, Not a Company

By | Growth Marketing Strategies | No Comments

Think of the brand as a sensory system that transforms your lifeless, transactional business into a living-breathing organism, able to connect with the human psyche and elicit real, often irrational, emotions. These emotional cues become the symbolic currency that people actually trade when they transact with a business. Brands are built from common elements, including these.

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Phone: (617) 564-0446
470 Atlantic Ave, Suite 400
Boston, Massachusetts 02210