Boston was lucky enough to host the first-ever live recording of the Masters of Scale podcast earlier this year, and as BMV continues to help startups scale with marketing, the…
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With 1 billion active monthly users and 500 million daily users, Instagram has become a social media platform that can’t be ignored. In fact, with one in three internet users…
It’s no secret that friends are some of the most influential people in our lives. For almost half of the population, friends and family are the top sources for brand…
Today, we’re excited to release our findings from our inaugural BMV Digital Brand: Awareness, Engagement & Action Index. The report surveyed more than 1,000 consumers in the 1H of 2019…
Everywhere you turn on the internet someone is promoting the “Next Big Thing.” From cryptocurrencies to artificial intelligence to 5GE, the 86,400-second news cycle is constantly changing. With 2.5 quintillion…
This year’s Super Bowl came and went on February 2, 2019, with the Patriots winning their fifth title in the Bill Belichick-Tom Brady era. The Los Angeles Rams put up…
Guest Post from Margaret Wolfson, CEO, River + Wolf. Since the beginning of time, we’ve used storytelling to convey our experiences and express our individuality. While it’s recently suffered the trivialization…
Love him or hate him, Donald Trump’s recent political campaign is filled with lessons startups can learn to help grow their businesses and drive PR. Know your audience and cater…
Think of the brand as a sensory system that transforms your lifeless, transactional business into a living-breathing organism, able to connect with the human psyche and elicit real, often irrational, emotions. These emotional cues become the symbolic currency that people actually trade when they transact with a business. Brands are built from common elements, including these.
Today brands are constantly trying to stand their ground in this swarming, overcrowded digital space. In order for brands to stand out in 2015, they’re going to have to be…