At the end of February, we shared a post that examined how striking the right balance between owned and earned media is crucial for startup PR and a powerful driver…
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If we told you Procter & Gamble invented the soap opera, would you believe us? The truth is, the consumer goods company is widely credited for the storytelling approach it…
With 1 billion active monthly users and 500 million daily users, Instagram has become a social media platform that can’t be ignored. In fact, with one in three internet users…
😄= 👑📱🌎 Did you get that? Emojis. You love them, we love them, and 92% of the online population uses them. Emojis have managed to worm their way into almost…
Everywhere you turn on the internet someone is promoting the “Next Big Thing.” From cryptocurrencies to artificial intelligence to 5GE, the 86,400-second news cycle is constantly changing. With 2.5 quintillion…
Brands are under immense pressure to stay relevant and connected. With social media now ruling the business landscape, businesses need to be active and engaging on various platforms. However, is…
As you may have seen, there was some recent buzz around a mural in LA, which only “verified influencers” could access. A security guard stood at its entrance to check…
The past decade’s startup boom has taught us that startups are scrappy, innovative, and most definitely hungry for growth. This hunger can be the driving force that ultimately leads to…
In 2018, brands are increasing their influencer marketing activity, both in frequency and spend. According to influencer platform Linqia, which surveyed 181 marketers, 39% say they are increasing their budgets….
As the New Year approaches, it’s time to reflect back on 2015 and look forward to what’s next in 2016 for PR and marketing.