If we told you Procter & Gamble invented the soap opera, would you believe us? The truth is, the consumer goods company is widely credited for the storytelling approach it…
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😄= 👑📱🌎 Did you get that? Emojis. You love them, we love them, and 92% of the online population uses them. Emojis have managed to worm their way into almost…
As you may have seen, there was some recent buzz around a mural in LA, which only “verified influencers” could access. A security guard stood at its entrance to check…
The past decade’s startup boom has taught us that startups are scrappy, innovative, and most definitely hungry for growth. This hunger can be the driving force that ultimately leads to…
In 2018, brands are increasing their influencer marketing activity, both in frequency and spend. According to influencer platform Linqia, which surveyed 181 marketers, 39% say they are increasing their budgets….
As the New Year approaches, it’s time to reflect back on 2015 and look forward to what’s next in 2016 for PR and marketing.
Today brands are constantly trying to stand their ground in this swarming, overcrowded digital space. In order for brands to stand out in 2015, they’re going to have to be…
How do you successfully plan and execute on a content marketing strategy? Here’s a look at how startups like SeatGeek and KISSmetrics are building on the content marketing strategies that companies Mint and OKCupid leveraged to build their brands.