August 1, 2019
Healthy Relationships Are Key to Business Success
It’s no secret that friends are some of the most influential people in our lives. For almost half of the population, friends and family are the top sources for brand…
June 10, 2019
How to Break Through the Noise as a Startup
Everywhere you turn on the internet someone is promoting the “Next Big Thing.” From cryptocurrencies to artificial intelligence to 5GE, the 86,400-second news cycle is constantly changing. With 2.5 quintillion…
February 12, 2018
Awareness Apocalypse: Why Your Startup Brand Won’t Get Attention in 2018
Good riddance 2017, right? Just over a month into 2018 and it’s hard to find a communications executive or brand marketer who’s reluctant to put the past twelve months behind…
January 22, 2016
How PR Can Fuel Your Startup’s Launch
The other day, I came across this thread on Reddit’s r/dataisbeautiful sub (Reddit has lured me down many late-night rabbit-holes lately. Have you seen some of the stuff on there?!)…
October 13, 2015
5 Tips to Help Your Startup Founder Nail a PR Interview
So you’ve kicked off some startup PR and secured an interview with the media with your startup founder -- great! It’s only a matter of time before you get some…
July 13, 2015
The Media Shouldn’t Cloud Your Startup’s Vision
Aaron Zamost, head of communications at Square, recently came out with an awesome piece on how today’s tech press builds startup narratives around ‘Silicon Valley Time’ (SVT), a predictable lifespan…
June 23, 2015
Are Advertisers Still Into Twitter? A Visual Story
Twitter CEO Dick Costolo’s resignation and Jack Dorsey’s return as interim CEO this week has caused a stir. Especially with Twitter’s recent struggle this past year with unsatisfactory ad sales and slow…
June 11, 2015
A Crowded Mobile News Space, Gets More Crowded
In 2010, Flipboard founders Evan Doll and Mike McCue came together with an idea and envisioned a single place for anyone to come and enjoy personalized content for each individual…
May 18, 2015
The State of the News Media 2015 Overview
Pew Research recently published its State of the News Media 2015 report Wednesday, April 29th, on the continuing trends in News Media. According to the report, not much has changed…