Good riddance 2017, right? Just over a month into 2018 and it’s hard to find a communications executive or brand marketer who’s reluctant to put the past twelve months behind…
Read More
The other day, I came across this thread on Reddit’s r/dataisbeautiful sub (Reddit has lured me down many late-night rabbit-holes lately. Have you seen some of the stuff on there?!)…
So you’ve kicked off some startup PR and secured an interview with the media with your startup founder — great! It’s only a matter of time before you get some…
Aaron Zamost, head of communications at Square, recently came out with an awesome piece on how today’s tech press builds startup narratives around ‘Silicon Valley Time’ (SVT), a predictable lifespan…
With the rise of the digital age, journalism and advertising have begun to merge, giving birth to an interesting combination of the two: “brand journalism.” McDonald’s was one of the…
Pew Research recently published its State of the News Media 2015 report Wednesday, April 29th, on the continuing trends in News Media. According to the report, not much has changed…
Bennett Wetch, Digital Communications Manager at Fair Trade USA in San Francisco, goes over the top 5 secrets to earned media success on a Klout webinar. A 501 (c) (3) nonprofit organization, Fair Trade USA is the leading third-party certifier of Fair Trade products in the United States.