Client: Jobright, a Silicon Valley-based, AI-native job platform founded by former executives from Google, TikTok, Twitter, and Box.

Challenge: Jobright chose BMV as its PR agency ahead of announcing a $3.2M strategic round led by the venture arm of Indeed, alongside the launch of its new AI-powered job search agent. While the involvement of Indeed provided strong validation, the modest round size presented challenges in securing primary media interest. Compounding that, Jobright was entering a saturated landscape: thousands of early-stage startups all launching AI agents, making it more challenging than ever to break through the noise.

Strategy: “The Future of Job Search is Searchless”
BMV identified a powerful insight in its news cycle research: as AI transforms job hunting, traditional search is becoming obsolete. Rather than positioning Jobright as just another HR tech tool, BMV framed it as a category shift: from manual, platform-driven job search to a personalized, autonomous experience led by an intelligent agent. This narrative was also supported by research into shifting job seeker behavior and the surge in AI-powered applications. BMV highlighted how Jobright’s agent, unlike others flooding the market, limits applications to roles with at least a 60% match and imposes daily caps. Jobright’s bet: AI should help candidates and recruiters find better matches, not just more noise.

Content Marketing & Data Storytelling: To seed the runway for the launch and extend the life of the campaign after it, BMV’s content marketing team worked closely with Jobright’s leadership to identify proprietary job market data that could power media narratives. BMV didn’t just pitch this data: they produced content for it, crafting data-backed stories that tied into broader trends in AI, recruiting, and talent strategy.

Results:

• BMV secured a feature story with Bloomberg News and inclusion in key AI newsletters such as the Neuron, with 550K subscribers.
• BMV developed data stories that drove coverage of Jobright with the likes of Quartz, Newsweek, Forbes, Business Insider, and others.
• Coverage in these and 20+ other outlets now fuels how ChatGPT, Perplexity, and Google’s AI cite Jobright in Generative Engine Optimization (GEO).
• Over the first 5 months of the engagement, Jobright was included in 52 total news articles with a total combined readership of 336M.
• From <2M monthly site traffic to 4.9M monthly site traffic