Influencer marketing has increasingly become a popular program within digital marketing strategies over the last several years. At a basic level, influencer marketing can be defined pretty simply. Influencer marketing…
BMV leverages its expertise in influencer marketing to help startups and challenger brands grow. Using its BrandCirc platform, BMV analyzes and identifies the influencers across platforms such as Instagram, YouTube, TikTok, Twitter, and Facebook who can maximize a growth brand’s reach and engagement. From there, it designs and manages branded and sponsored content campaigns to ensure performance and return.
When apartment search and rent payment startup RadPad set out to engage potential users with new drone videos, BMV assisted in connecting the company with an ideal influencer – NBA rookie Rondae Hollis-Jefferson. Jefferson had previously been featured in stories across the country on his decision to rent and not buy a home on his rookie salary. Leveraging his voice as a subject matter expert, along with his engaged Instagram audience, RadPad successfully premiered its first drone video and drove downloads of its app.
After setting its sights on the U.S. market, Meitu, the $2B Chinese unicorn, turned to BMV to assist with driving interest and downloads of its Airbrush selfie app and new glitter feature. BMV utilized its BrandCirc platform to identify relevant influencers in the beauty and glamour space, as well as those that were indulging in the latest glitter beauty trends! BMV managed the campaign and secured influencers such as The Gaybeards, Daniel Chinchilla, Julia Kelly and Feral Create to take part in it through the key holiday period.
With BMV’s BrandCirc, we can quickly identify the influencers with the most significant potential to drive brand awareness, engagement, and action. However, we don’t limit ourselves to only one platform or network of influencers. BMV also works with third-party influencer marketing platforms with coverage across Instagram, Facebook, TikTok, LinkedIn, Twitter, and Twitch to ensure we have access to the broadest selection of influencers.
BMV handles onboarding influencers with contracts and setting up payments. This simplifies getting influencer campaigns off the ground for startups by enabling a single payment to cover an influencer campaign utilizing up to 50 influencers. From getting influencers to sign W9’s as contractors to assuring agreement terms of influencer engagements and securing unlimited brand content rights to any influencer-created content, BMV handles each step of the process.
BMV handles end-to-end management of influencer campaigns from ideation of creative concepts to the day or week of activation. This includes day-to-day communication with influencers to ensure delivery and receipt of any branded goods, the quality of their branded content post, and strategic timing. With BMV serving as the influencer liaison for your startup brand, you’re freed up to oversee the campaigns’ overall effectiveness.
Utilizing in-app tracking tools, back-end analytics, and tracking links, BMV measures campaigns from beginning to end. Are campaign engagement rates over 3%? Is the campaign averaging lower than $0.26 CPE’s? BMV knows what to look for to ensure successful influencer marketing campaigns. This includes identifying opportunities to increase successful elements of ongoing influencer campaigns by amplifying well-performing posts with additional ad spend.
Thoughts on Influencer Marketing
As you may have seen, there was some recent buzz around a mural in LA, which only “verified influencers” could access. A security guard stood at its entrance to check…