
At the end of February, we shared a post that examined how striking the right balance between owned and earned media is crucial for startup PR and a powerful driver…
Great content marketing needs to serve your prospective leads in the same way you intend to help them with your product or service. Therefore you need to figure out the buyer you’re trying to reach and the problems they need to solve. BMV helps startups build a persona for the buyer they’re targeting and identifies the content topics and storylines that will be of most interest to them and where to engage them best online.
After identifying the buyer you’re targeting with content, it’s time to build the platform for engaging them. Creating or improving a blog is often core to these plans. BMV has expertise working with WordPress, Hubspot, and other content management systems to ensure you have the right home for your content. In addition, we help you think like a media company in auditing all your owned channels to determine how to best utilize each with content.
Producing content for your buyer that also warrants media coverage is a major challenge. BMV’s team has created a blueprint for building editorial calendars full of thought leadership bylines, data-driven blog posts, newsletter copy, infographics and short-form videos as a solution. Whether you’re outsourcing this content creation in full or we’re supplementing your own efforts, we’re adept at providing engaging and expertly crafted content.
Distributing via owned social media channels, email newsletters and native ads can assist with content engagement – but earned media pick-up and inbound links are the big driver for successful content marketing campaigns. BMV utilizes the storylines it creates to engage editorial contacts at the publications that matter to your buyer. Our content earns stories, builds awareness, improves SEO and drives inbound leads for your startup.
At the end of February, we shared a post that examined how striking the right balance between owned and earned media is crucial for startup PR and a powerful driver…
If we told you Procter & Gamble invented the soap opera, would you believe us? The truth is, the consumer goods company is widely credited for the storytelling approach it…
Often times, startups put all of their eggs into the paid media basket. Why? Paid media is one of the easiest forms of marketing to measure and forecast results, thus,…