In today’s digital ecosystem, the quality of a brand’s content often directly influences its relevance. This can be especially true for rapidly growing startups. The pandemic has only increased the…
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BMV leverages its expertise in content marketing to help startups and challenger brands in San Francisco, Los Angeles, Boston, and across the globe grow. Today’s most successful growth brands are also publishers of great content. Branded content drives inbound links and leads, and allows startup brands to have direct conversations with the customers they are targeting. As a content marketing agency, BMV offers a proven team of writers, graphic designers, videographers, and data journalists that enable VC-backed startups to scale the production and distribution of high-quality content that yields tangible marketing results.
Reap the Benefits of Creative Content Marketing
Content marketing is an effective way to boost your startup’s online presence. Content marketing services typically include creating engaging and relevant content that can be shared via social media to help attract new followers, as well as more web traffic and conversions. One of the primary goals of content creation services for startups is to establish expertise within an industry as a fledgling company.
Yet, creating your own content can be time-consuming, especially if you don’t have a professional writer on staff. That’s when partnering with an experienced content creation company can prove invaluable. BMV specializes in content marketing, and we can help your startup brand gain traction — regardless of your industry — to produce measurable results.
A Proven Content Playbook
Creating Buyer Personas
Great content marketing needs to serve your prospective leads in the same way you intend to help them with your product or service. Therefore you need to figure out the buyer you’re trying to reach and the problems they need to solve. BMV helps startups build a persona for the buyer they’re targeting and identifies the content topics and storylines that will be of most interest to them and where to engage them best online.
Building Infrastructure
After identifying the buyer you’re targeting with content, it’s time to build the platform for engaging them. Creating or improving a blog or email newsletter is often core to these plans. BMV has expertise working with WordPress, Hubspot, Mailchimp, and other content management systems to ensure you have the right home for your content. In addition, we help you think like a media company in auditing all your owned channels to determine how to best utilize each with content.
Writing & Production
Producing content for your buyer is great, but it’s also vital to examine brand editorial through the lens of what is interesting to the broader market to maximize engagement. BMV creates editorial calendars full of thought leadership bylines, data-driven blog posts, surveys and infographics that warrant broader interest. Whether you’re fully outsourcing the content or we’re supplementing your efforts, we’re adept at producing engaging and expertly crafted content.
Outreach & Distribution
Distributing via owned social media channels, email newsletters and native ads can assist with content engagement – but earned media pick-up and inbound links are the big driver for successful content marketing campaigns. BMV utilizes the storylines it creates to engage editorial contacts at the publications that matter to your buyer. Our content earns stories, builds awareness, improves SEO and drives inbound leads for your startup.
Thoughts on Startup Content Marketing
At the end of February, we shared a post that examined how striking the right balance between owned and earned media is crucial for startup PR and a powerful driver…
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