Often times, startups put all of their eggs into the paid media basket. Why? Paid media is one of the easiest forms of marketing to measure and forecast results, thus,…
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Today’s most successful startups and scaling brands are also publishers of great content. Content drives leads, proves value and keeps you in the conversations you need to be in. BMV’s proven team of writers, graphic designers, and data storytellers will allow you to produce, distribute and scale high-quality content marketing programs that yield tangible results.
How BMV Scales Branded Content for Top VC-backed Startups
Creating Buyer Personas
Great content marketing needs to serve your prospective leads in the same way you intend to serve them with your product or service. Therefore you need to figure out the buyer you’re trying to reach and the problems they need help with solving. BMV assists you in building a persona for the buyer you’re trying to engage and identifies the content topics and storylines that will be of most interest to them, and where to best engage them on the Internet.
Building Infrastructure
After identifying the buyer you’re targeting with content, it’s time to build the platform for engaging them. Creating or improving a blog is often core to these plans. BMV has expertise working with WordPress, Hubspot, and other content management systems to ensure you have the right home for your content. In addition, we help you think like a media company in auditing all your owned channels to determine how to best utilize each with content.
Writing & Production
Producing content for your buyer that also warrants media coverage is a major challenge. BMV’s team has created a blueprint for building editorial calendars full of thought leadership bylines, data-driven blog posts, newsletter copy, infographics and short-form videos as a solution. Whether you’re outsourcing this content creation in full or we’re supplementing your own efforts, we’re adept at providing engaging and expertly crafted content.
Outreach & Distribution
Distributing via owned social media channels, email newsletters and native ads can assist with content engagement – but earned media pick-up and inbound links are the big driver for successful content marketing campaigns. BMV utilizes the storylines it creates to engage editorial contacts at the publications that matter to your buyer. Our content earns stories, builds awareness, improves SEO and drives inbound leads for your startup.
Thoughts on Startup Content Marketing
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