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SCALE YOUR STARTUP WITH CONTENT MARKETING

BMV leverages its expertise in content marketing to help startups and challenger brands in San Francisco, Los Angeles, Boston, and across the globe grow. Today’s most successful growth brands are also publishers of great content. Branded content drives inbound links and leads, and allows startup brands to have direct conversations with the customers they are targeting. As a content marketing agency, BMV offers a proven team of writers, graphic designers, videographers, and data journalists that enable VC-backed startups to scale the production and distribution of high-quality content that yields tangible marketing results.

 

Reap the Benefits of Creative Content Marketing

Content marketing is an effective way to boost your startup’s online presence. Content marketing services typically include creating engaging and relevant content that can be shared via social media to help attract new followers, as well as more web traffic and conversions. One of the primary goals of content creation services for startups is to establish expertise within an industry as a fledgling company.

Yet, creating your own content can be time-consuming, especially if you don’t have a professional writer on staff. That’s when partnering with an experienced content creation company can prove invaluable. BMV specializes in content marketing, and we can help your startup brand gain traction — regardless of your industry — to produce measurable results.

"It has always been a pleasure working with the team at BMV. We worked with them on our PR and content creation strategies at Medallia. Our engagements were always very professional, collaborative and results driven. I would highly recommend working with BMV for anyone looking for a partner that helps you deliver on your goals."

Tim Duranleau, Senior VP of Commercial Marketing at Medallia$5B Experience Management Company

"BMV creates great branded content and distributes it for maximum awareness with minimal input from us. Very helpful while we grow our team and scale the VergeSense brand simultaneously."

Kanav Dhir, Senior Product Manager of YC-backed VergeSense

"The team at BMV is extremely agile, responsive and creative yet thorough and process-driven. They were instrumental in gaining media share at Morphisec but also went well beyond that, helping develop a content strategy that both drove media coverage and lead generation."

Shelley Leveson, Content Marketing Manager at Morphisec$50M-backed Cybersecurity Startup

Startup Content Marketing for Tomorrow’s Technology Leaders

Mattersight

VergeSense

Placester

A Proven Content Playbook

Creating Buyer Personas

Great content marketing needs to serve your prospective leads in the same way you intend to help them with your product or service. Therefore you need to figure out the buyer you’re trying to reach and the problems they need to solve. BMV helps startups build a persona for the buyer they’re targeting and identifies the content topics and storylines that will be of most interest to them and where to engage them best online.

Building Infrastructure

After identifying the buyer you’re targeting with content, it’s time to build the platform for engaging them. Creating or improving a blog or email newsletter is often core to these plans. BMV has expertise working with Wordpress, Hubspot, Mailchimp, and other content management systems to ensure you have the right home for your content. In addition, we help you think like a media company in auditing all your owned channels to determine how to best utilize each with content.

Writing & Production

Lead gen content for your buyer is great, but it’s also vital to examine brand editorial through the lens of what is interesting to the broader market to maximize demand generation. BMV creates editorial calendars full of thought leadership bylines, data-driven blog posts, surveys, and infographics that warrant broader interest. Whether you’re fully outsourcing the content or we’re supplementing your efforts, we’re adept at producing engaging and expertly crafted content.

Outreach & Distribution

Distributing via owned social media channels, email newsletters and native ads can assist with content engagement – but earned media pick-up and inbound links are the big driver for successful content marketing campaigns. BMV utilizes the storylines it creates to engage editorial contacts at the publications that matter to your buyer. Our content earns stories, builds awareness, improves SEO and drives inbound leads for your startup.

Thoughts on Startup Content Marketing

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About BMV


Phone: (617) 564-0446
75 State Street, Suite 100
Boston, Massachusetts 02109