At the end of February, we shared a post that examined how striking the right balance between owned and earned media is crucial for startup PR and a powerful driver…
With a deep understanding of the startup ecosystem, BMV leverages its expertise in content marketing to help startups and challenger brands in Boston, Los Angeles and across the world grow. Today’s most successful growth brands are also publishers of great content. Content drives leads, proves value and keeps you in the conversations you need to be in. BMV’s proven team of writers, graphic designers, and data storytellers will allow you to produce, distribute and scale high-quality content marketing programs that yield tangible results.
"After raising our Series A round we aimed to rapidly scale Open Listings awareness with prospective homebuyers both nationally and in key local markets. BMV was instrumental in assisting us with this effort by developing and executing on a content marketing plan to serve prospective leads engaging branded content, while driving mainstream media coverage with the likes of Fast Company, Refinery29, Cheddar and CNBC."Judd Schoenholtz, CEO of YC-backed Open Listings
"BMV creates great branded content and distributes it for maximum awareness with minimal input from us. Very helpful while we grow our team and scale the VergeSense brand simultaneously."Kanav Dhir, Senior Product Manager of YC-backed VergeSense
A Proven Content Playbook
Creating Buyer Personas
Great content marketing needs to serve your prospective leads in the same way you intend to serve them with your product or service. Therefore you need to figure out the buyer you’re trying to reach and the problems they need help with solving. BMV assists you in building a persona for the buyer you’re trying to engage and identifies the content topics and storylines that will be of most interest to them, and where to best engage them on the Internet.
After identifying the buyer you’re targeting with content, it’s time to build the platform for engaging them. Creating or improving a blog is often core to these plans. BMV has expertise working with WordPress, Hubspot, and other content management systems to ensure you have the right home for your content. In addition, we help you think like a media company in auditing all your owned channels to determine how to best utilize each with content.
Writing & Production
Producing content for your buyer that also warrants media coverage is a major challenge. BMV’s team has created a blueprint for building editorial calendars full of thought leadership bylines, data-driven blog posts, newsletter copy, infographics and short-form videos as a solution. Whether you’re outsourcing this content creation in full or we’re supplementing your own efforts, we’re adept at providing engaging and expertly crafted content.
Outreach & Distribution
Distributing via owned social media channels, email newsletters and native ads can assist with content engagement – but earned media pick-up and inbound links are the big driver for successful content marketing campaigns. BMV utilizes the storylines it creates to engage editorial contacts at the publications that matter to your buyer. Our content earns stories, builds awareness, improves SEO and drives inbound leads for your startup.
Thoughts on Startup Content Marketing
If we told you Procter & Gamble invented the soap opera, would you believe us? The truth is, the consumer goods company is widely credited for the storytelling approach it…
Often times, startups put all of their eggs into the paid media basket. Why? Paid media is one of the easiest forms of marketing to measure and forecast results, thus,…