Over a decade ago, BMV was one of the first content marketing agencies to state its belief that every growth company should become a media company. Today, content marketing is used by growth and challenger brands to build awareness, wield influence, drive demand, and convert qualified leads.
Yet, creating, scaling, and distributing branded content can be time-consuming and ineffective when only tackling it as an internal marketing team. That’s when partnering with an experienced content marketing agency can prove invaluable. BMV specializes in content marketing for growth companies, and we can help your startup brand gain traction — regardless of your industry — to produce measurable results.
Great content marketing needs to serve your prospective leads in the same way you intend to help them with your product or service. Therefore you need to figure out the buyer you’re trying to reach and the problems they need to solve. BMV helps startups build a persona for the buyer they’re targeting and identifies the content topics and storylines that will be of most interest to them and where to engage them best online.
After identifying the buyer you’re targeting with content, it’s time to build the platform for engaging them. Creating or improving a blog or email newsletter is often core to these plans. BMV has expertise working with Wordpress, Hubspot, Mailchimp, and other content management systems to ensure you have the right home for your content. In addition, we help you think like a media company in auditing all your owned channels to determine how to best utilize each with content.
Lead gen content for your buyer is great, but it’s also vital to examine brand editorial through the lens of what interests the broader market to maximize demand generation. BMV creates editorial calendars full of thought leadership bylines, data-driven blog posts, surveys, and infographics that warrant broader interest. Whether you’re fully outsourcing the content or we’re supplementing your efforts, we’re adept at producing engaging and expertly crafted content.
Distributing via owned social media channels, email newsletters, and native ads can assist with content engagement – but earned media pick-up and inbound links are the big drivers for successful content marketing campaigns. BMV utilizes the storylines it creates to engage editorial contacts at the publications that matter to your buyer. Our content earns stories, builds awareness, improves SEO, and drives inbound leads for your startup.
With Apple letting consumers opt out of iPhone tracking, startups are seeing their customer acquisition costs drastically increase. And it will only get harder to acquire customers and more expensive as Google eliminates cookies in 2024. As this type of performance marketing becomes less effective, brand marketing is increasingly important. Without the ability to effectively target prospective customers across third-party sites, attention must turn internally to produce more content and experiences that engage prospects and capture first-party data.
BMV has decades of experience helping startups and technology challenger brands develop content that interests and influences their targeted audiences. With a fully scaled startup content marketing program building familiarity with engaged customers and prospects, these companies have been able to conduct ongoing dialogue in an environment in which they control the data. Furthermore, this consistency of branded content engagement creates brand familiarity and builds customer trust, which helps startups stand out in a crowded startup landscape.
