So, you’ve created an amazing product or service and are ready to present your startup to the world. Congrats! Now it’s time to figure out the best way to spread…
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In today’s digital ecosystem, the quality of a brand’s content often directly influences its relevance. This can be especially true for rapidly growing startups. The pandemic has only increased the…
With influencer marketing becoming an estimated $10B industry by the end of 2020, it’s no secret that it has become a top marketing priority for most brands. Influencer marketing can…
Influencer marketing has increasingly become a popular program within digital marketing strategies over the last several years. At a basic level, influencer marketing can be defined pretty simply. Influencer marketing…
The startup scene in New York City may not have the historical clout of Silicon Valley, but that doesn’t mean NYC-based startups are anything to disregard. In fact, in the…
As the pandemic has made a lot of technology companies rethink their roots to Silicon Valley, Silicon Beach has emerged as an attractive new home. At the beginning of the…
Despite being propelled into a world of uncertainty by the COVID-19 virus, one thing is for sure — Boston startups are still thriving. In fact, a recent Venture Lane survey found that…
At the end of February, we shared a post that examined how striking the right balance between owned and earned media is crucial for startup PR and a powerful driver…
It’s becoming increasingly difficult to remember life before COVID-19. The subject is consuming nearly every conversation, and it has turned marketers and PR pros on their heads. Coronavirus has completely…
If we told you Procter & Gamble invented the soap opera, would you believe us? The truth is, the consumer goods company is widely credited for the storytelling approach it…