If we told you Procter & Gamble invented the soap opera, would you believe us? The truth is, the consumer goods company is widely credited for the storytelling approach it…
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GET GROWING
Startup PR? With a deep understanding of the startup ecosystem, Beantown Media Ventures (BMV) is a digital marketing agency that leverages its expertise in PR, content marketing and social media to help startups in Boston, Los Angeles and across the world grow. Simply put, we ensure your startup story gets heard and engaged with all with an eye towards driving leads, accelerating growth and increasing valuations.
“In addition to supporting us in securing PR, driving inbound leads with content marketing and attracting hiring companies like Facebook to our platform, BMV played a crucial role in enabling us to rapidly distribute our prototypes within the market to analyze scalability.”
– Tom Leung, Director of Product Management, YouTube
“From strategically planning our PR launch out of stealth mode, to positioning us as the most innovative company at the forefront of the indoor location space with our Series A round, and ultimately through our successful exit, BMV was an integral partner in driving ByteLight’s growth.”
– Dan Ryan, Co-Founder & CEO of ByteLight
SERVICES
Public Relations
PR is a powerful tool for startup brands. When combined with our passion for creative storytelling, firm understanding of narrative development, and well-established media relationships, that power is exponentially increased. Our team knows what will get you the most visibility and how to get you there.
Content Marketing
Prove your value to customers with data-driven, engaging and expertly crafted content. Our team is adept at producing and distributing thought leadership narratives, whitepapers, eBooks, surveys, blog posts, newsletter copy, graphics and short-form videos that build awareness, improve SEO and drive inbound leads for your startup.
Influencer Marketing
No matter who your target market is, the best way to earn credibility is through third-party validation from influencers. Using our BrandCirc platform, we’ll identify and engage the bloggers, social personalities and celebrities that are relevant to your startup so they can tell your story and turn their followers into your customers.
Social Media
Social media conversations are happening around the clock with or without your brand. With a steady stream of branded content fueling your social streams and pages, and BMV managing your paid social campaigns to amplify earned media, we make sure that you are part of these conversations, whenever and wherever they are taking place.
PACKAGES
DIY Package
Implementing a successful media and influencer relations campaign with no long-term commitment and only a single payment? It’s possible to do startup PR yourself with BMV’s DIY package designed for bootstrapped and seed stage startups. Find out how here.
Beta Package
Retain the team at BMV to ensure that your company gets into the early conversations it needs to be in! Our Beta package is ideal for seed stage startups, which have found product-market fit, and are just beginning to allocate budgets towards marketing and growth.
Startup Package
Series A to Series B stage startups will receive a strategic mix of PR and content marketing support to help you scale and drive leads. Whether it’s distributing data stories and infographics through the media, or engaging influencers on social media, we make sure your company doesn’t go silent.
Growth Package
Help your later stage startup towards a public offering or rekindle customers love for your established brand. The BMV Growth package strategically mixes PR, content marketing, paid social and influencer relations to help your company define and lead new market categories.
“After raising our Series A round we aimed to rapidly scale Open Listings awareness with prospective homebuyers both nationally and in key local markets. BMV was instrumental in assisting us with this effort by developing and executing on a content marketing plan to serve prospective leads engaging branded content, while driving mainstream media coverage with the likes of Fast Company, Refinery29, Cheddar and CNBC.”
Judd Schoenholtz, Co-Founder & CEO of Open Listings
Boston was lucky enough to host the first-ever live recording of the Masters of Scale podcast earlier this year, and as BMV continues to help startups scale with marketing, the…
With 1 billion active monthly users and 500 million daily users, Instagram has become a social media platform that can’t be ignored. In fact, with one in three internet users…
OUR SENIOR TEAM
Kyle Austin
Founder & Managing Partner
Kyle has helped 100’s of venture-backed startups drive inbound leads, build valuations and achieve successful exits. During his career, he’s strategized and, executed digital marketing communications campaigns for high-growth companies to Fortune 500 corporations. He has led PR teams honored with some of the industry’s most prestigious awards including a Silver Anvil from the PRSA and the IPRA/United Nations Grand Award. Kyle has an MBA from Babson College and is a mentor at MassChallenge, one of the largest non-profit startup incubators.
John Eidson
Partner, VP of Content & Strategy
With a background that includes executing PR programs and developing strategic messaging for some of the world’s leading financial services and technology brands, John is a creative communication professional with a deep passion for long-form and visual storytelling. He formerly led communications for Fidelity Labs, Fidelity Investments’ internal startup incubator and he’s been integral in shaping the current marketing communications strategy for the Litecoin Foundation as it aims to grow the use of its multi-billion-dollar cryptocurrency.