May 16, 2019
Spring Cleaning Your PR Strategy in 4 Steps
It has been a frigid start to the season for many of us weather-wise, but alas, spring is here. The rain that brings the flowers and trees is certainly here…
December 4, 2014
The Window Shopping Effect: How Pinterest Drives Consumer Interest
Qualities like these make Pinterest an ideal channel for startups and other Brands to share their products, solidify a brand aesthetic, and attract an audience of people who are willing…
December 4, 2014
Everyone’s A Critic: 5 Ways Startups Can Take Control in a User Review-Driven Economy
In today’s review-driven economy, everyone is a critic. That’s the topic of a new book by Bill Tancer, the general manager of global research at Experian Marketing Services, who makes…