As artificial intelligence reshapes how audiences discover and evaluate brands, companies of all kinds need a new approach to PR and marketing. Beantown Media Ventures (BMV) helps businesses across industries build visibility, credibility, and influence on generative engines like ChatGPT, Perplexity, and Google AI Overviews. It also serves as a trusted PR and content marketing partner for AI startups looking to cut through the AI noise today. BMV is at the forefront of an earned-first media strategy in the age of AI.
The BMV PR + Marketing Offering for AI Companies
In a market where “AI slop” is everywhere, sharpening a distinct, human narrative has become a competitive advantage. BMV helps AI startups cut through the noise with earned media strategies that resonate with reporters, analysts, and investors. Whether you’re launching an AI-native product, announcing a funding round, or positioning founders as thought leaders, our team leverages a decade of relationships with top-tier technology and business media: from the Wall Street Journal to TechCrunch – to earn the coverage that drives differentiation and demand.
In the AI age, content must do more than rank, it must get cited. BMV creates data-driven, expertly crafted content that fuels both generative engine visibility and customer engagement. Our owned-to-earned approach combines thought leadership narratives, surveys/reports, data studies, blog posts, and short-form videos designed to position AI companies as authoritative voices. Beyond only working with technology companies on the leading edge of innovation, we develop content strategies for businesses of all sizes that are optimized for the new reality where tools like ChatGPT, Claude and Perplexity are now often the first touchpoint in the customer journey.
Generative engines are becoming the new front door to brand discovery. BMV helps companies across industries earn citations and visibility in AI-powered search through strategic earned media, authoritative content, and digital PR. As research from Muck Rack has illustrated, PR, and specifically earned media, is no longer just-brand building. It has become a performance channel that determines whether your company is part of the conversation or left out of it. In fact, 89% of AI citations come from earned media stories. High-domain authority outlets such as Reuters, Axios, Financial Times, AP, TIME, Forbes, NPR and CNN are frequently cited by generative engines. But so are many niche and trade outlets.
The AI landscape moves fast, and social media is where the conversation happens in real time. BMV helps AI companies and tech brands build engaged audiences with strategic content that amplifies brand presence across LinkedIn, YouTube and emerging platforms. Through our BrandCirc platform, we also connect brands with technology creators, analysts, and newsletter authors who can drive credibility and awareness with the audiences that matter most.
PR & Marketing for Tomorrow’s AI Leaders
OUR CLIENTS SAY
How Is Your Brand Showing Up in AI Search?
Every day, millions of users turn to AI platforms like ChatGPT, Perplexity, and Gemini to discover brands, research products, and make decisions. Is your brand being mentioned, recommended, and positioned the way you want?
Request a free AI Visibility Audit from BMV to find out where you stand.
- Track Your AI Share of Voice — See how your brand compares to competitors across AI platforms
- Uncover Visibility Gaps — Identify missing or inaccurate brand mentions in AI-generated results
- Get Actionable Recommendations — Learn how to improve your presence in generative search
Request Your Free AI Visibility Audit
AI PR & Generative Engine Optimization FAQs
What is AI PR, and how is it different from traditional PR?
AI PR combines traditional public relations strategies with an understanding of how artificial intelligence platforms — like ChatGPT, Perplexity, Gemini, and Google AI Overviews — discover, reference, and recommend brands. While traditional PR focuses primarily on securing media placements and building journalist relationships, AI PR also ensures that earned media coverage is structured and positioned to influence how generative AI tools talk about your company. BMV specializes in both: we earn high-impact placements in top-tier outlets, and we make sure that coverage feeds into AI-driven discovery channels.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of optimizing your brand’s online presence so that AI-powered search platforms — such as ChatGPT, Perplexity, Google AI Overviews, and Gemini — surface, cite, and recommend your business when users ask relevant questions. Unlike traditional SEO, which focuses on keyword rankings and blue links, GEO focuses on earning citations in AI-generated responses through authoritative content, earned media, structured data, and digital PR strategies.
How can AI optimization help my company get found in ChatGPT and Perplexity?
AI optimization — also known as AI Search Optimization or AIO — ensures that your brand has the signals generative engines look for when formulating answers. This includes consistent brand mentions across authoritative publications, well-structured content that AI can easily parse, strong entity recognition through schema markup, and a robust earned media footprint. BMV’s approach combines PR, content marketing, and technical optimization to maximize your visibility across AI platforms.
Which companies benefit most from AI PR and GEO services?
Companies in any industry that want to ensure their brand shows up favorably when prospects use AI search tools to research products, services, and vendors. Whether you are in SaaS, fintech, healthcare, or e-commerce, how AI talks about your brand is shaping buyer perception right now.
For AI startups that need to differentiate in an increasingly crowded market this is also important: as these companies need sharp narratives and integrated campaigns to earn attention and drive influence through both media and AI engines.
What publications and AI platforms does BMV help brands get coverage in?
BMV has deep relationships with top-tier technology, business, and vertical media — including the Wall Street Journal, TechCrunch, Bloomberg, CNBC, The Verge, Wired, MIT Technology Review, Reuters, and many more. On the AI side, we monitor and optimize for brand visibility across ChatGPT, Perplexity, Google Gemini, Google AI Overviews, Claude, and other generative platforms. Our PR strategy is designed so that media coverage directly strengthens your brand’s presence in these AI engines.
How do I know if my brand is showing up in AI search results?
Most companies have no idea how they are being represented — or whether they are being represented at all — in AI-generated responses. BMV offers a free AI Visibility Audit that analyzes how your brand appears across major generative engines compared to your competitors. We track your AI Share of Voice, identify gaps and inaccuracies, and deliver actionable recommendations to improve your presence. Request your free audit using the form above.
