BMV has worked with the B2B accounts receivable (AR) solutions provider, Billtrust, since 2019. In that timeframe, BMV has supported Billtrust’s PR and content marketing efforts through many milestone moments, including the company’s 2020 SPAC merger and $1.7B acquisition by global investment organization EQT in 2022. 

As a pioneer in the B2B payments space for over 20 years, Billtrust has been a mainstay for the world’s largest organizations. However, as new entrants emerged to threaten the company’s market position, Billtrust needed to boost awareness and authority to compete. They turned to BMV to execute a compelling PR and marketing strategy that would drive sustained growth and guarantee maximum impact.

Campaign: Creative, data-driven content campaigns and strategic thought leadership programs have been pillars of BMV and Billtrust’s multi-year partnership. The collaboration has propelled the fintech leader to a national and trade media regular and its executive team to trusted industry sources.

Results:

• BMV continues to drive regular news coverage and byline placement across key media, including Forbes, PYMNTS, American Banker, Payments Dive, Payments Journal, and Accounting Today.
• The agency has also led the end-to-end creation of two extensive reports analyzing Gen Z’s penchant for digital payments, both of which were featured across top tier media including Forbes, Yahoo Finance, and Tearsheet.