BMV utilized ByteLight’s initial funding announcement to kick-off a campaign focused on positioning the company at the leading edge of the new indoor location movement.
To do so, it leveraged traditional, social and content marketing channels, as well as inbound marketing technology from Hubspot, to create a holistic and customer-acquisition focused campaign.
- BMV’s campaign generated more than 12 million media impressions for the company with features in The Economist, USA Today, FastCompany, PandoDaily, Forbes, GigaOm, and Wired.
- This created 33% Quarter on Quarter growth in inbound traffic and 75% Quarter on Quarter growth in user acquisition.
- The success with growth marketing led to an eventual exit to Acuity Brands (AYI).