BMV supported LA-based Locent, which recently graduated from Y Combinator, with pivoting into the health space by evolving its messaging/narrative and setting up some inroads with vertical health and technology media.

Results:

  • BMV leveraged data and surveys to drive stories (here & here)
  • It also developed a thought leadership byline campaign (TechCrunch & Mobile Marketing Watching).
  • “BMV helped us figure out how to message our rapidly-evolving suite of features to a complex new market. Their team provided the perfect mix of senior-level media advisory, story narrative development, and technical writing expertise.” – Matt Joseph, Former Locent founder & current CEO of SurgeryOS.