BMV teamed with Boston-based Door of Clubs, the recruiting startup that is helping companies create diverse talent pipelines at campuses across the country, to help the company launch and position itself within the burgeoning inclusion market. The campaign included both traditional public relations and a heavy content creation element in supporting the company’s executives thought leadership viewpoints on diversity in the workplace.
- Initial coverage included local features with the Boston Globe, BostInno and the Boston Business Journal to drive interest with local companies, such as HubSpot and TripAdvisor, and the large college student population.
- BMV then drove national awareness of its recruiting platform as an answer to workplace diversity through thought leadership bylines and proactive media relations. Recent coverage has included CNBC, TechRepublic, Forbes, and EdSurge.
- This effort directly assisted the company in driving more than 70,000 student talent members, as well as companies like Airbnb, Asana and Uber to use its marketplace to make new connections.