After not seeing results with a larger, legacy PR agency, publicly-traded Mattersight (MATR) turned to BMV to reenergize the firm’s PR strategy. Leveraging the same nimble and digital strategy designed to scale startups, BMV transformed Mattersight’s narrative before executing an aggressive and proactive media relations campaign.
BMV’s strategic campaign designed to insert Mattersight into larger industry trends such as AI, while up-leveling the company alongside Amazon, paid dividends within the first three months of the engagement.
- BMV led the development of thought leadership platforms for Mattersight executives to position the company within the growing AI and machine learning market.
- Thought leadership content was produced and secured with outlets such as VentureBeat, while proactive media relations efforts secured trend stories with reporters at trade outlets such as NetworkWorld.
- BMV also assisted Mattersight in scaling their content marketing efforts by supporting the release of industry reports, which led to coverage in outlets such as CNBC and Inc.
- Mattersight builds up its awareness and influence in the AI market and is acquired by NICE Systems for $90M.