Coming out of Y Combinator, Next Caller was looking to position itself in the crowded fraud detection and enterprise security marketplace against much larger players such as Pindrop.
BMV designed a media relations and content marketing campaign aimed at establishing awareness and increasing Next Caller’s share of voice in the media. Leveraging the company’s Series A funding round, BMV was able to create a groundswell of interest and momentum to build from. It then built on that momentum with the production of Next Caller’s 2017 Holiday Fraud Forecast to drive company and product awareness during this key period within the fraud industry.
- BMV’s PR efforts led to dozens of pieces of coverage of Next Caller across trade and national outlets. The coverage garnered an estimated readership of 700,000 and was shared across social media 13K times.
- BMV’s content marketing efforts included a BMV produced and designed Holiday Fraud Forecast Report, which resulted in stories and brand mentions in Money Magazine, TechRepublic and Card Not Present. BMV also assisted in developing thought leadership bylines for Next Caller executives in outlets such as VentureBeat.
- The campaign ultimately led to an overall increase in leads and prospects.