BMV worked with Runkeeper’s executive team to build inroads with consumer technology press, as well as deeper relationships with local and business media. In addition, it assisted Runkeeper with identifying influencers in the fitness and technology markets to engage with and better tell the brand’s story.

Results:

• More consistent coverage with local tech press including the Boston Globe, The Boston Business Journal and BostInno.
• Consumer technology coverage with outlets such as Gizmodo.
• In-person meetings, deeper relationships and future coverage with the Wall Street Journal, Fortune and Forbes.
• RunKeeper was acquired by Asics for $85M.