Preddio Technologies engaged BMV in 2020 as they spun out of A.W. Chesterton to provide manufacturers IoT sensors that monitor equipment vibration, surface temperature, process temperature, and pressure in real-time and predict failures. BMV was responsible for all customer marketing messaging for their initial entry into the market and took the lead on PR, social media and thought leadership content.
- BMV leveraged the company’s initial funding announcement to drive coverage with local and key vertical publications, including BostInno, Supply Chain Executive, and Pump Engineer.
- It followed up that initial campaign with a thought leadership campaign that looked to sell the key benefits of real-time monitoring while tying Preddio to a more significant shift in the industry towards Industry 4.0.
- BMV penned and placed thought leadership bylines and case studies for Preddio with Manufacturing Global, Pumps & Systems, and Global Mining Review.
- Bylines, media coverage and social media posts led to direct inbound inquiries from qualified prospects.