NYC-based SimpleReach, the $24M-backed content data platform used by publishers such as Dow Jones, The New York Times, Atlantic and the Washington Post and brands such as Intel to track the real-time performance of owned and branded content across the web, came to BMV in the midst of its own rebrand to drive interest for its product within rapidly growing video and branded content markets. BMV assisted the company with scaling its own content via its blog and driving market awareness with thought leadership contributions to industry publications. It also strategized and helped with messaging around the launch of its new video product.