SEEDSTORIES EP 16: IAN NAYLOR OF APPINSTITUTE ON BUILDING THE ‘SQUARESPACE FOR APPS’ & WHY THEY’RE MORE IMPORTANT THAN EVER FOR SMALL BUSINESSES

Ian Naylor

On the latest SeedStories Podcast we caught up with Ian Naylor (@iannaylor), the CEO and Founder of AppInstitute.

Our conversation dives into what it has been like building the ‘SquareSpace for small businesses apps’ over in the UK and how small business operators can leverage apps to drive conversions.

Specifically, we look at how AppInstitute is driving an 112% increase in revenue for its restaurant customers using its ‘do it yourself’ app builder, why apps are huge for small business customer loyalty, where geofencing is transitioning from big brands to small business use, and the ways companies can best drive app discovery.

The SeedStories podcast is produced for your enjoyment Beantown Media Ventures. You can listen to us on iTunes and SoundCloud, follow us on Twitter @beantownmv.

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