BMV partnered with Placester to help it expand its content marketing efforts, and uplevel its narrative as the $100M-backed real estate startup looked for a larger share of voice among legacy incumbents in the space, such as Trulia and Zillow.
From developing long-form content at scale to assisting executives with developing their own thought leadership content, BMV assisted the company in expanding its content marketing efforts.
Results:
- Developed branded content and strategized content distribution opportunities for Placester executives to develop awareness and backlinks from industry publications such as Inman and HousingWire.
- Created and managed an editorial calendar for content marketing to drive demand and lead generation.
- Secured branded content opportunities for Placester within new mediums, such as podcasts.