BMV partnered with Placester to help it expand its content marketing efforts and uplevel its narrative as the $100M backed real estate startup looked for a larger share of voice among legacy incumbents in the space such as Trulia and Zillow.

From developing long-form content at scale to assisting executives with developing their own thought leadership content, BMV assisted the company in expanding its content marketing efforts.

Results:

• Secured and developed contribution, as well as, content distribution opportunities, for Placester executives with industry publications such as Inman and HousingWire.
• Created and managed an editorial calendar for both company announcements and content marketing content to ensure a constant drumbeat of Placester awareness online and throughout the real estate industry.
• Explored and secured new opportunities for Placester within new media channels such as podcasts.