BMV partnered with Placester to help it expand its content marketing efforts, and uplevel its narrative as the $100M-backed real estate startup looked for a larger share of voice among legacy incumbents in the space, such as Trulia and Zillow.

From developing long-form content at scale to assisting executives with developing their own thought leadership content, BMV assisted the company in expanding its content marketing efforts.


  • Developed branded content and strategized content distribution opportunities for Placester executives to develop awareness and backlinks from industry publications such as Inman and HousingWire.
  • Created and managed an editorial calendar for content marketing to drive demand and lead generation.
  • Secured branded content opportunities for Placester within new mediums, such as podcasts.