April 9, 2020
Startup Marketing & PR During COVID-19
It’s becoming increasingly difficult to remember life before COVID-19. The subject is consuming nearly every conversation, and it has turned marketers and PR pros on their heads. Coronavirus has completely…
September 10, 2019
Five Tips to Up Your Startup’s Instagram Game
With 1 billion active monthly users and 500 million daily users, Instagram has become a social media platform that can’t be ignored. In fact, with one in three internet users…
June 10, 2019
How to Break Through the Noise as a Startup
Everywhere you turn on the internet someone is promoting the “Next Big Thing.” From cryptocurrencies to artificial intelligence to 5GE, the 86,400-second news cycle is constantly changing. With 2.5 quintillion…
February 18, 2019
Is TikTok right for your brand?
Brands are under immense pressure to stay relevant and connected. With social media now ruling the business landscape, businesses need to be active and engaging on various platforms. However, is…
September 10, 2018
Google Updated Their Algorithm, But Don’t Panic. It’s Going to be OK.
At the beginning of August, Google rolled out a core update for their search algorithm. Google does this on a regular basis. In fact Google does tiny updates every single…
March 30, 2018
The Dark Side of Influencer Marketing Creeps Closer
In 2018, brands are increasing their influencer marketing activity, both in frequency and spend. According to influencer platform Linqia, which surveyed 181 marketers, 39% say they are increasing their budgets.…
December 8, 2017
How to Get Your Startup Social Media Buzz This Holiday Season
To tweet or not to tweet is no longer the question. Instead, startups should ask themselves what and how to do so — especially during the holidays. As consumers in the digital…
January 4, 2017
Kings of Story: What These Spots from Apple & Amazon Can Teach us About Storytelling
Guest Post from Margaret Wolfson, CEO, River + Wolf. Since the beginning of time, we’ve used storytelling to convey our experiences and express our individuality. While it's recently suffered the trivialization…
November 21, 2016
Did Donald Trump Save Twitter or Cement its Demise?
Several years ago, social media expert, Brian Solis stated that “News no longer breaks, it Tweets.” Sage words that illustrated how citizens around the globe now had the power to…