At the end of February, we shared a post that examined how striking the right balance between owned and earned media is crucial for startup PR and a powerful driver…
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It’s becoming increasingly difficult to remember life before COVID-19. The subject is consuming nearly every conversation, and it has turned marketers and PR pros on their heads. Coronavirus has completely…
With 1 billion active monthly users and 500 million daily users, Instagram has become a social media platform that can’t be ignored. In fact, with one in three internet users…
😄= 👑📱🌎 Did you get that? Emojis. You love them, we love them, and 92% of the online population uses them. Emojis have managed to worm their way into almost…
When trying to grow your startup, social media is a great place to start. It’s a cheap, effective way to stay connected and push your message. However, managing a social…
Everywhere you turn on the internet someone is promoting the “Next Big Thing.” From cryptocurrencies to artificial intelligence to 5GE, the 86,400-second news cycle is constantly changing. With 2.5 quintillion…
Brands are under immense pressure to stay relevant and connected. With social media now ruling the business landscape, businesses need to be active and engaging on various platforms. However, is…
At the beginning of August, Google rolled out a core update for their search algorithm. Google does this on a regular basis. In fact Google does tiny updates every single…
In 2018, brands are increasing their influencer marketing activity, both in frequency and spend. According to influencer platform Linqia, which surveyed 181 marketers, 39% say they are increasing their budgets….
To tweet or not to tweet is no longer the question. Instead, startups should ask themselves what and how to do so — especially during the holidays. As consumers in the digital…