Introduction: ChatGPT’s generative AI revolution has been the most significant marketing story of 2023, and with good reason. It certainly looks like one of the most disruptive marketing technologies since…
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If you ask someone who listens to a lot of music who their favorite artist is, you’re often immediately met with a notable name, or even a “I have so…
In today’s digital ecosystem, the quality of a brand’s content often directly influences its relevance. This can be especially true for rapidly growing startups. The pandemic has only increased the…
At the end of February, we shared a post that examined how striking the right balance between owned and earned media is crucial for startup PR and a powerful driver…
This year’s Super Bowl came and went on February 2, 2019, with the Patriots winning their fifth title in the Bill Belichick-Tom Brady era. The Los Angeles Rams put up…
Often times, startups put all of their eggs into the paid media basket. Why? Paid media is one of the easiest forms of marketing to measure and forecast results, thus,…
At the beginning of August, Google rolled out a core update for their search algorithm. Google does this on a regular basis. In fact Google does tiny updates every single…
The past decade’s startup boom has taught us that startups are scrappy, innovative, and most definitely hungry for growth. This hunger can be the driving force that ultimately leads to…
Good riddance 2017, right? Just over a month into 2018 and it’s hard to find a communications executive or brand marketer who’s reluctant to put the past twelve months behind…
Last month I was fortunate to catch a talk by Andy Raskin. His talk got me thinking about building better startup narratives. We all know the tech press forces narratives on startups based on their lifecycle, but is it possible to define your own startup narrative?