February 2, 2023
Startups Should Use ‘Helpful’ Content Marketing with Google’s Update
If you ask someone who listens to a lot of music who their favorite artist is, you're often immediately met with a notable name, or even a “I have so…
February 11, 2019
Five Trends Revealed by Super Bowl LIII Ads
This year’s Super Bowl came and went on February 2, 2019, with the Patriots winning their fifth title in the Bill Belichick-Tom Brady era. The Los Angeles Rams put up…
December 10, 2018
PR for Startups: A Beginner’s Guide to the Intersection of Owned, Earned and Paid Media
Often times, startups put all of their eggs into the paid media basket. Why? Paid media is one of the easiest forms of marketing to measure and forecast results, thus,…
September 10, 2018
Google Updated Their Algorithm, But Don’t Panic. It’s Going to be OK.
At the beginning of August, Google rolled out a core update for their search algorithm. Google does this on a regular basis. In fact Google does tiny updates every single…
February 12, 2018
Awareness Apocalypse: Why Your Startup Brand Won’t Get Attention in 2018
Good riddance 2017, right? Just over a month into 2018 and it’s hard to find a communications executive or brand marketer who’s reluctant to put the past twelve months behind…
November 2, 2017
The Formula for Building Your Startup Narrative
Last month I was fortunate to catch a talk by Andy Raskin. His talk got me thinking about building better startup narratives. We all know the tech press forces narratives…
