You’ve come up with the idea, assembled your team, and established funding…so the hard part is over now, right? Not really. You have the killer service or product…now you need…
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Startup founders and CEO’s are often the best person to tell their company story. Afterall, who could replicate the passion they have for their idea, vision and product or service. However, when many startup founders take it into their own hands to reach out to press they make some mistakes. Here are a few we’ve seen in the past to learn from.
Bennett Wetch, Digital Communications Manager at Fair Trade USA in San Francisco, goes over the top 5 secrets to earned media success on a Klout webinar. A 501 (c) (3) nonprofit organization, Fair Trade USA is the leading third-party certifier of Fair Trade products in the United States.
TK Kuegler, a venture capitalist from Wasabi Ventures, recently sat down for a Q&A to discuss his advice for startup companies looking to secure venture capitalist funding or perfect their elevator pitches. In short – he tells founders that if you can’t tell your full value story in two sentences than you probably have not nailed it yet. As far as a deck, 10 to 15 slides is the right length.