For many of us, when we hear the term “audio” our minds immediately revert to music. But while music is one of the longest-lasting audio experiences, the word is subconsciously…
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As a startup, securing funding is often one of your biggest challenges. Especially with startup funding from venture capital dropping by 35% over the last year amid a backdrop of…
Earlier this year, the folks at Muck Rack surveyed 1,800+ PR pros from top PR agencies and internal communications teams from brands to understand the state of the industry today. While…
Connecting with reporters and securing media mentions can really move the needle for startups looking to drive awareness, generate leads and become more attractive in the eyes of investors. Even…
It’s becoming increasingly difficult to remember life before COVID-19. The subject is consuming nearly every conversation, and it has turned marketers and PR pros on their heads. Coronavirus has completely…
If we told you Procter & Gamble invented the soap opera, would you believe us? The truth is, the consumer goods company is widely credited for the storytelling approach it…
Today, we’re excited to release our findings from our inaugural BMV Digital Brand: Awareness, Engagement & Action Index. The report surveyed more than 1,000 consumers in the 1H of 2019…
It has been a frigid start to the season for many of us weather-wise, but alas, spring is here. The rain that brings the flowers and trees is certainly here…
Hubspot recently announced a change in policy to how they approach their advertising business. The inbound marketing solution has famously avoided paid digital ads for years, but in a recent…
Everyone loves the romance, action, and drama of a good story. Honestly, we just eat it up. Stories can create an amazing opportunity for brands to reach and connect with…