It’s no secret that friends are some of the most influential people in our lives. For almost half of the population, friends and family are the top sources for brand…
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In 2010, Flipboard founders Evan Doll and Mike McCue came together with an idea and envisioned a single place for anyone to come and enjoy personalized content for each individual…
During the early stages of any startup, every entrepreneur must decide whether or not the company needs to bring in outside funding. There are pros and cons to both raising money and bootstrapping, but it really depends on the business model and industry the startup is in. Let’s take a look.
Qualities like these make Pinterest an ideal channel for startups and other Brands to share their products, solidify a brand aesthetic, and attract an audience of people who are willing to share their great finds with their social networks. Here are a few ways startup brands can take advantage of the Pinterest “window shopping” effect.
With the recent release of Apple Pay, Pay with Rad Pad, and now Snapchat’s Snapcash, mobile pay is undeniably having a moment. But with Millennials increasingly opting to buy directly off their phones, this phenomenon is much more than a trend; mobile pay is becoming the norm, and mobile commerce (m-commerce) has a distinct leg-up on its e-commerce cousin. Here’s what startups need to know about appealing to Millennials on the mobile marketplace.
It turns out political campaigns have more in common with startups than you might think. Back in August, Uber turned heads by hiring David Plouffe, the tech-savvy campaign manager behind Obama’s big win in 2008. Though many were baffled what the mobile cab company was doing getting into bed with a political strategist, there’s actually a lot high-growth startups can learn from political campaigns.
When do you bring in your first sales person? How do you scale your sales team as you grow? A group of seasoned sales executives in the startup space recently weighed in.
Entrepreneurs are experts at selling their businesses. After preaching their innovative ideas to venture capitalists and investors, hopefully they grow to a point where they need to be entrusted to a team to sell the product to costumers. While it can be hard to let go of the reins, doing so can help you grow.
Looking to give your brand a facelift or just starting out and wondering what look should represent your company? It’s important to consider a number of factors when creating a brand image. Here are a few.
Building effective teams is less about following the strategic management textbook to a T and more about understanding and relating to your team. There are a few golden, basic rules that any leader of any startup, no matter what stage, can abide by to begin building more than just a product or service, but also a culture.