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Founder Strategies

The Window Shopping Effect: How Pinterest Drives Consumer Interest

By Founder Strategies, Growth MarketingNo Comments

Qualities like these make Pinterest an ideal channel for startups and other Brands to share their products, solidify a brand aesthetic, and attract an audience of people who are willing to share their great finds with their social networks. Here are a few ways startup brands can take advantage of the Pinterest “window shopping” effect.

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Is Cash Going Extinct? 4 Things For Startups on M-Commerce

By Founder StrategiesNo Comments

With the recent release of Apple Pay, Pay with Rad Pad, and now Snapchat’s Snapcash, mobile pay is undeniably having a moment. But with Millennials increasingly opting to buy directly off their phones, this phenomenon is much more than a trend; mobile pay is becoming the norm, and mobile commerce (m-commerce) has a distinct leg-up on its e-commerce cousin. Here’s what startups need to know about appealing to Millennials on the mobile marketplace.

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4 Things Startups Can Learn from Political Campaigns

By Founder StrategiesNo Comments

It turns out political campaigns have more in common with startups than you might think. Back in August, Uber turned heads by hiring David Plouffe, the tech-savvy campaign manager behind Obama’s big win in 2008. Though many were baffled what the mobile cab company was doing getting into bed with a political strategist, there’s actually a lot high-growth startups can learn from political campaigns.

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