When do you bring in your first sales person? How do you scale your sales team as you grow? A group of seasoned sales executives in the startup space recently weighed in.
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Startup founders and CEO’s are often the best person to tell their company story. Afterall, who could replicate the passion they have for their idea, vision and product or service. However, when many startup founders take it into their own hands to reach out to press they make some mistakes. Here are a few we’ve seen in the past to learn from.
While Apple is currently knee deep in the celebrity hacking PR scandal, its sustained limelight in the media is not a result of luck or chance. Apple has strategically positioned its brand in the media to gain a strong and unwavering brand reputation. Here is what you can learn from them.
As a start-up, maximizing time, value and resources is the only way to grow You’ve got to be lean – pun intended. But when is the right time to cut out certain activities?