For many startups, landing a spot on the shelf at Walmart is nothing short of a dream. Getting your product and brand in front of millions of customers is powerful and often times transformative. We spoke to Zach Sousa of Walmart at Hasbro, whose job it is to help showcase products to the world on Walmart’s shelves, to get some of his insights and advice.
Of course, making a PR push before you have a solid MVP and business model is not recommended for most startups. However, if you are at a point where you’ve found a product-market fit, here’s a closer look at 3 things that PR is able to do that drive towards growth.