Entrepreneurs are experts at selling their businesses. After preaching their innovative ideas to venture capitalists and investors, hopefully they grow to a point where they need to be entrusted to a team to sell the product to costumers. While it can be hard to let go of the reins, doing so can help you grow.
When it comes to deciding how a startup will handle creating earned and owned media to drive awareness and new business leads, many founders don’t know if they should or shouldn’t outsource the work. Do they have the people in-house to tackle and execute a level that is worthy of what they’re doing? Is their product ready for the prime time?
Like many marketing communications and PR professionals, our general take on press releases is they’re DOA. Meaning, once they’re released they really don’t do what they were originally designed to do (get press interested in writing about them). Does that mean you shouldn’t do them? Maybe not.
Decide Co-founder Hsu Ken Ooi sat down to discuss his startup journey – from creating Decide.com in brother’s basement to selling it to eBay in September of last year. Q: What…
Former Facebook General Counsel Rudy Gadre recently sat down for a Q&A to discuss what he’s learned about investing and building startups at the seed level.
Building effective teams is less about following the strategic management textbook to a T and more about understanding and relating to your team. There are a few golden, basic rules that any leader of any startup, no matter what stage, can abide by to begin building more than just a product or service, but also a culture.