In today’s 86,400-second news cycle presents an intensely competitive publishing environment. Every post competes with that underneath it for a click, read and like/share. Here’s how to create content that engages.
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Perhaps never before in history has it been easier to launch a startup. While that should be a major source of entrepreneurial enthusiasm, it’s also true that it’s never been harder to scale and standout.
There’s a common misconception amongst first-time founders that their startup needs to be everything to everyone. This couldn’t be further from the truth. Attempting to go too broad can make…
What happens when your startup falls into that awkward phase where your startup doesn’t have anything particularly major to announce through the media? One TechCrunch piece isn’t going to pay the rent!
We recently had the chance to sit down and chat with Jay Acunzo, of NextView Ventures for the SeedStories podcast. Jay is currently NextView’s VP of Platform, editor of the NextView blog, and host/producer of the firm’s 5-star podcast, Traction.
There’s a war going on that no ad is safe from. Or so it seems. Media companies are in full panic mode as ad-blocking technology attempts to end the crappy…
AT BMV, we agree with the notion that success is predicated on one’s ability to breathe life into their patchwork of ideas, products and services and transform them into a bonafide brand. However, we still must ask: why do our businesses really need to be “human”?
On August 26th, Intercom, the customer communication platform based in San Francisco and Dublin, announced that they had received a $35 million series C funding round — impressive. However, in…
With the rise of the digital age, journalism and advertising have begun to merge, giving birth to an interesting combination of the two: “brand journalism.” McDonald’s was one of the…
This past May 14 at NewsCred’s #ThinkContent Summit, Buzzfeed’s Motion Pictures President Ze Frank gave a presentation with his insight on the changing face of content. Frank begins by retracing…