In today’s review-driven economy, everyone is a critic. That’s the topic of a new book by Bill Tancer, the general manager of global research at Experian Marketing Services, who makes…
While Apple is currently knee deep in the celebrity hacking PR scandal, its sustained limelight in the media is not a result of luck or chance. Apple has strategically positioned its brand in the media to gain a strong and unwavering brand reputation. Here is what you can learn from them.