In today’s review-driven economy, everyone is a critic. That’s the topic of a new book by Bill Tancer, the general manager of global research at Experian Marketing Services, who makes…
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While Apple is currently knee deep in the celebrity hacking PR scandal, its sustained limelight in the media is not a result of luck or chance. Apple has strategically positioned its brand in the media to gain a strong and unwavering brand reputation. Here is what you can learn from them.