BMV is an award-winning tech PR agency designed specifically for the needs of technology companies. Our experience ranges from helping Silicon Valley startups backed by leading investors like Y Combinator, First Round Capital, Spark, and Initialized scale and achieve successful exits, to supporting the growth goals of some of today’s biggest multinational tech organizations. We use our expertise in PR, content marketing, and social media to help tech businesses expand and succeed.
A Tech PR Agency that Disrupts Industries
Our award-winning tech PR agency has decades of experience working at the bleeding edge of the technology sector. BMV partners with companies we believe could be tomorrow’s leaders of disruptive markets. Our strategic tech communicators seamlessly integrate with founders and marketing teams of all sizes operating in emerging technology industries, including:
- Artificial Intelligence (AI)
- Mobile/Wireless
- Cybersecurity
- Fintech
- Robotics and Automation
- Climate Tech
- Proptech
- Enterprise Software and Development
- SaaS & B2B Software
A Top Tech PR Firm for Tomorrow’s Tech Leaders
Zingle (Medallia Concierge)
Zingle (Medallia Concierge)
MFV Partners
MFV Partners
Cervest
Cervest
Mattersight
Mattersight
Veo Robotics
Veo Robotics
Morphisec
Morphisec
Tech PR that Propels Growth
BMV is an award-winning tech PR agency, dedicated to fostering growth for our clients. Our seasoned professionals in tech PR and content marketing specialize in crafting strategic communication plans. These strategies are designed to enhance brand awareness, bolster thought leadership, and generate leads for both burgeoning tech startups and established brands.
- In a technology media landscape that’s rapidly evolving, the integration of owned and earned media has become crucial for tech companies to stand out. BMV operates on the principle that technology firms should aim to be media powerhouses in their own right. We empower these companies to amplify their content production, supporting marketing, sales, and communication initiatives.
- Our agency collaborates closely with founders and marketing teams, guiding them in shaping compelling company narratives through various stages of growth – from early development to IPOs or acquisitions. We expertly handle thought leadership development, media analysis, content creation, and oversee comprehensive awards and speaking programs. We also focus on best practices for engaging with influencers and creators. This comprehensive approach ensures a consistent flow of PR activities, maintaining momentum beyond launches and major announcements.
- While securing traditional media coverage has become increasingly challenging, BMV excels at pinpointing trends that allow our clients to make an impact in tough news cycles. BMV’s research has found that earned media is the number one way consumers say they discover products online, with 30% of respondents saying that a digital news article is typically how they hear about new products and services online.Likewise, business buyers cite news articles as a key influence in their purchasing decisions.
- BMV’s robust relationships with tech journalists, influencers, and editors in key hubs like San Francisco and New York, honed over a decade, offer our clients a significant edge. While these connections don’t automatically ensure coverage, they provide invaluable opportunities for our clients to engage with leading technology publications and effectively present their stories.
- In summary, BMV’s approach to tech PR combines deep industry knowledge with innovative strategies and strong media relationships, positioning us as a powerful ally for technology companies seeking impactful and sustained visibility.
BMV’S TECH PR SERVICES
Public Relations
Our decades of expertise in the technology sector allow us to quickly identify the areas of a client’s business that may be of interest to tech journalists, which makes us one of the best PR firms to partner with. BMV leverages relationships we’ve established with key technology media players over the last decade to deliver well-crafted narratives about your company to make it stand out around the latest tech industry trends —from AI to fintech. Our technology public relations experts know what it takes to put your venture-backed startup or global technology brand in front of the largest and most engaged audiences possible.
Content Marketing
As a tech pr agency, we know how vital content marketing assets are to PR campaigns. We help technology companies produce content that amplifies PR programs. Whether it is content created from internal data or surveys/research, we take a data-driven public relations approach that utilizes content to earn media attention and backlinks. However, our content expertise doesn’t end there. In addition to this top-of-the-funnel content that can be used with media and broader awareness, we’re adept at writing expertly crafted digital marketing content that includes thought leadership narratives, whitepapers, surveys, blog posts, eBooks, newsletter copy, infographics, and short-form videos. With BMV’s help, tech companies can build brand awareness through earned media, improve SEO and generate new leads.
Creator Engagement
Our BrandCirc platform helps technology companies find and engage with creators who can help them gain market credibility through influencer marketing. From bloggers to social influencers and the next generation of creators, we can connect tech companies to the people most relevant to their products and customer base, so their stories will have the most significant resonance.
Social Media
Today’s social media landscape allows tech companies to be front-and-center with their target audience 24/7. We have the experience to help you take full advantage of that with a steady stream of engaging branded content that meets regulatory guidelines. BMV’s social media management ensures company streams and pages are filled with relevant campaigns.
Speaking / Awards
Speaking programs naturally expand thought leadership platforms and combine with award programs to build 3rd party validation for startups. As part of our public relations services, BMV works with event organizers and award judges across sectors to maximize the odds of securing speaking opportunities. From creating abstracts to managing submissions, the BMV team handles each step as part of PR programs for startups. From booking appearances at TechCrunch events to targeting industry top 50 lists, BMV knows which speaking appearances and awards will drive traction.
Narrative / Messaging Development
We pride ourselves on impactful storytelling for the tech sector. By helping our clients understand that for media relations, they must move beyond the highly technical elements of their business and focus on the new outcomes they are enabling for customers, we get them in a position to compete for attention in a crowded news cycle. From media training to using press releases as forcing mechanisms to finalize messaging to crisis management, our team understands each step of the tech PR journey.
Tech PR Best Practices: A Playbook for Startups and Growth-Stage Companies
Effective tech PR doesn’t happen by accident. After over a decade of working with venture-backed startups and global technology brands, we’ve identified the practices that consistently drive meaningful media coverage, investor visibility, and brand authority. Whether you’re preparing for your first funding announcement or scaling an established PR program, these best practices will help you get more from your investment.
1. Start Building Media Relationships Before You Need Them
The biggest mistake tech startups make is treating PR as a switch you flip when you have news. Journalists are far more likely to cover your announcement if they already know who you are. The best tech PR programs invest in relationship-building months before a major milestone — through thoughtful introductions, expert commentary on industry trends, and sharing useful data or insights. By the time you have a funding round or product launch to announce, the groundwork is already laid.
2. Lead With a Market Narrative, Not a Product Pitch
Tech journalists get hundreds of pitches a week. The ones that break through frame the company’s story within a larger market shift. Instead of pitching your product’s features, pitch the trend your product represents. Why is this category emerging now? What’s changing in the market that makes your approach inevitable? Companies that position themselves as emblematic of a broader industry transformation earn deeper, more strategic coverage.
3. Use Data-Driven PR to Stand Out
Original data is one of the most powerful tools in tech PR. Surveys, industry benchmarks, product usage data, and trend analyses give journalists a reason to cover your company even when you don’t have traditional news. Data-driven pitches earn coverage because they provide value to the journalist’s audience — not just promote your brand.
4. Integrate Owned and Earned Media Strategies
The most effective tech PR programs don’t treat earned media in isolation. Press coverage should be amplified through your blog, social channels, and email marketing. Conversely, strong owned content — thought leadership posts, research reports, and technical deep-dives — gives journalists source material for future stories. This flywheel effect between owned and earned media creates compounding visibility over time.
5. Build a Thought Leadership Platform for Your Founders
In technology, founders are the brand. Executive bylines, speaking appearances, podcast interviews, and awards programs build personal visibility that directly benefits the company. The most effective thought leadership programs are consistent and targeted — focusing on a specific expertise area where your founders can become the recognized go-to voice. This positions the company for coverage opportunities beyond product announcements.
6. Match Your PR Strategy to Your Growth Stage
PR needs evolve as a tech company grows. Pre-seed and seed-stage companies should focus on founder storytelling and category education. Series A companies should shift to customer proof points and market traction narratives. Series B+ companies need competitive positioning, executive visibility, and analyst relations. Running a growth-stage PR playbook at seed stage — or vice versa — leads to wasted effort and misaligned expectations.
7. Treat Every Announcement as a Campaign, Not a Press Release
A press release alone rarely drives meaningful coverage. The most successful tech PR announcements are supported by embargoed media briefings, pre-written executive commentary, customer quotes, supporting content assets (blog posts, infographics, social threads), and a post-announcement amplification plan. Treating each announcement as a multi-touch campaign dramatically increases pickup and impact.
Tech PR FAQs
How much does a tech PR agency cost?
Tech PR agency retainers typically range from $5,000 to $30,000+ per month, depending on the agency’s experience, program scope, and your company’s stage. Seed-stage startups often start with focused programs around $5,000–$10,000/month covering core media relations, messaging development, and announcement support. Growth-stage companies running comprehensive programs with thought leadership, international media, events, and analyst relations may invest $15,000–$30,000+/month. Most tech PR agencies require a minimum 3- to 6-month commitment to build momentum and deliver measurable results.
When should a tech startup hire a PR agency?
The ideal time to hire a tech PR agency is when you have a significant milestone approaching — such as a funding round, product launch, major partnership, or market expansion — and want to maximize its visibility. Many startups engage a PR agency 2–3 months before a major announcement to build media relationships, refine company messaging, and develop a content pipeline. If you’re entering a fundraising cycle, early PR investment can build the brand visibility that attracts investor attention and strengthens your position at the negotiating table.
What should I look for in a tech PR firm?
Look for an agency with demonstrated experience in your specific technology sector, strong relationships with the journalists and outlets that matter most to your business, a strategic approach (not just tactical press release distribution), transparent reporting and communication practices, and team members who genuinely understand your technology and market. Ask for case studies with comparable companies, references from current or recent clients, and examples of coverage they’ve secured in your target publications. The best tech PR firms act as strategic partners, not just vendors.
How do you measure PR success for a tech company?
Effective tech PR measurement combines quantitative and qualitative metrics: the number and quality of media placements in target publications, estimated audience reach and impressions, website traffic driven by earned media, search engine backlink value, share of voice relative to competitors, executive speaking and awards placements, and inbound inquiries or leads attributed to coverage. The most meaningful metrics tie PR activity directly to business outcomes — investor conversations influenced, sales pipeline accelerated, and brand awareness among target audiences.
What’s the difference between a tech PR agency and a generalist agency?
A tech PR agency brings specialized knowledge of the technology media landscape, established relationships with tech journalists and editors, fluency in the language and concepts of your industry, and experience navigating the unique dynamics of startup communications — from stealth launches to pivot narratives to M&A announcements. Generalist agencies may lack the domain expertise to effectively translate technical innovation into compelling media stories or the relationships needed to secure coverage in top technology publications. For tech companies, this specialization typically delivers significantly better results per dollar invested.
How long does it take to see results from tech PR?
Most tech PR programs begin generating meaningful media placements within 60–90 days. The first month typically focuses on messaging development, media list refinement, and relationship outreach. By months two and three, initial coverage should come from proactive pitching and announcement support. Sustained results — top-tier features, thought leadership recognition, speaking placements, and industry awards — tend to compound over 6–12 months of consistent program execution. PR is an investment in compounding brand equity, not a one-time campaign.
Do tech PR agencies help with crisis communications?
Yes. Most experienced tech PR agencies offer crisis communications support, either as part of their retainer or as an additional service. This includes developing crisis communications playbooks, preparing holding statements, training executives for difficult media interactions, and managing real-time communications during security breaches, product issues, leadership changes, or reputational threats. For tech companies handling sensitive data or operating in regulated industries, having a crisis communications plan in place before you need one is essential.
Can PR help my tech company with SEO?
Absolutely. Earned media coverage in high-authority publications generates valuable backlinks that significantly improve search engine rankings. A strategic tech PR program targets publications whose coverage will not only reach your target audience directly but also boost your domain authority through high-quality backlinks. Additionally, PR-driven content — thought leadership articles, data studies, and expert commentary — creates keyword-rich assets that improve organic search visibility over time. The combination of earned media backlinks and strategic content marketing creates a powerful SEO flywheel.
