In 2018, brands are increasing their influencer marketing activity, both in frequency and spend. According to influencer platform Linqia, which surveyed 181 marketers, 39% say they are increasing their budgets….
Good riddance 2017, right? Just over a month into 2018 and it’s hard to find a communications executive or brand marketer who’s reluctant to put the past twelve months behind…
On today’s show, we’re joined by Michael Karnjanaprakorn (@mikekarnj), who recently moved into the Executive Chairman role at Skillshare where he has served as CEO since founding the company in 2010. We caught up with Michael last month to hear how Skillshare has moved into the scaling phase over the last twelve months after raising a $12M Series B round in 2016.
To tweet or not to tweet is no longer the question. Instead, startups should ask themselves what and how to do so — especially during the holidays. As consumers in the digital…
Last month I was fortunate to catch a talk by Andy Raskin. His talk got me thinking about building better startup narratives. We all know the tech press forces narratives on startups based on their lifecycle, but is it possible to define your own startup narrative?
This past summer we got a chance to sit down and chat with Rachel Braunstein (@rkbraunstein), Marketing Manager for Microsoft’s Partner Network & the host of the Microsoft Partner Network podcast.
On the heels of Microsoft’s annual Ignite conference a few weeks back, we revisit that conversation in the latest episode of the SeedStories Podcast.
With Rachel wearing many hats with her role within the Microsoft Partner Network, we discuss what partner programs within the Redmond giant may be useful for startups, how she has fostered a passionate community of partners and her thoughts on where venture-backed startups should be spending on digital marketing as they start to scale.
Entering today’s market as a startup is a daunting task to tackle. With a frothy startup climate, it can often feel like you’re a needle in the world’s largest haystack….
In today’s 86,400-second news cycle presents an intensely competitive publishing environment. Every post competes with that underneath it for a click, read and like/share. Here’s how to create content that engages.
On the latest SeedStories Podcast we’re joined by Blaise Lucy (@BlaiseLucey00), Director of Product Marketing at Bitly.
Specifically, we dive into several tips and tactics for startups looking to launch their own content marketing programs from the ground-up.