content Archives

PR for Startups

January 4, 2019

Taking an Audience First Approach to Advertising

Hubspot recently announced a change in policy to how they approach their advertising business. The inbound marketing solution has famously avoided paid digital ads for years, but in a recent…

Elsa Anschuetz 0

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Growth Marketing

September 7, 2017

3 Ways Digital PR and Branded Content Drives Startup Sales

Entering today’s market as a startup is a daunting task to tackle. With a frothy startup climate, it can often feel like you’re a needle in the world’s largest haystack.…

Kelly Allen 0

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Donald Trump Content Distribution Feature

Content Marketing

July 11, 2017

Donald Trump has 99 Problems, But Content Distribution isn’t One

In today’s 86,400-second news cycle presents an intensely competitive publishing environment. Every post competes with that underneath it for a click, read and like/share. Here's how to create content that…

Kyle Austin 0

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PR for Startups

January 22, 2016

How PR Can Fuel Your Startup’s Launch

The other day, I came across this thread on Reddit’s r/dataisbeautiful sub (Reddit has lured me down many late-night rabbit-holes lately. Have you seen some of the stuff on there?!)…

John Eidson 0

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PR for Startups

November 6, 2015

PR Has Won!

Recently, at this years #PRSummit, where communications pros go to discuss the future of their discipline, Chuck Porter, co-founder and chairman of the advertising agency Crispin Porter + Bogusky (CP+B),…

John Eidson 0

Love3

Growth Marketing

June 30, 2015

Google’s Ghostly “Quality Update”

Google verified that it has changed the core algorithm to better evaluate content quality, but didn't specify what that meant, remaining mostly silent on the details of the update. However,…

Kyle Austin 0

Love0

Content Marketing

June 25, 2015

“j”ournalism: Are Brands Putting the Spin on Content Marketing?

With the rise of the digital age, journalism and advertising have begun to merge, giving birth to an interesting combination of the two: “brand journalism.” McDonald's was one of the…

Kyle Austin 0

Love0

Content Marketing

May 22, 2015

Why Startup Brands Are Investing In Content Marketing

Content seems to be a crucial aspect of all companies today. Startups especially are investing in owned content, which has proven valuable for developing a strong brand identity among consumers.…

Kyle Austin 0

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Content Marketing

March 23, 2015

5 Types of Digital Content Marketers Are Looking to Grow Use in 2015

Today brands are constantly trying to stand their ground in this swarming, overcrowded digital space. In order for brands to stand out in 2015, they’re going to have to be…

Kyle Austin 0

Love0

Growth Marketing

August 1, 2014

5 Attention-Grabbing Tips for Startup Content Marketing

Need advice on writing great, eye-catching content? Follow these five simple rules to get started.

Kyle Austin 0

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content

Taking an Audience First Approach to Advertising

3 Ways Digital PR and Branded Content Drives Startup Sales

Donald Trump has 99 Problems, But Content Distribution isn’t One

How PR Can Fuel Your Startup’s Launch

PR Has Won!

Google’s Ghostly “Quality Update”

“j”ournalism: Are Brands Putting the Spin on Content Marketing?

Why Startup Brands Are Investing In Content Marketing

5 Attention-Grabbing Tips for Startup Content Marketing

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