In the world of inbound marketing, content is king. Generating interesting and shareable information can be overwhelming in an online world inundated with data. To avoid drowning, marketers can always create content following these four timeless and simple content ideas.
How do you successfully plan and execute on a content marketing strategy? Here’s a look at how startups like SeatGeek and KISSmetrics are building on the content marketing strategies that companies Mint and OKCupid leveraged to build their brands.
With the rise of inbound marketing techniques, those just embarking on their startup’s marketing strategy may be thinking, ‘How do I get started?’ For starters, entrepreneurs can follow three simple rules: do your research, make goals and focus on consumer-centric campaigns.