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Growth Marketing

The Key to Differentiation: Build a Brand, Not a Company

By Growth MarketingNo Comments

Think of the brand as a sensory system that transforms your lifeless, transactional business into a living-breathing organism, able to connect with the human psyche and elicit real, often irrational, emotions. These emotional cues become the symbolic currency that people actually trade when they transact with a business. Brands are built from common elements, including these.

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2015 Cannes Lions Festival: A Final Look at What’s Next for Innovation & Creativity

By Growth MarketingNo Comments

As we head into a holiday weekend here in the States, lets look back at the semi-holiday that ad executives had at the 2015 Cannes Lions International Festival, which wrapped up on the 27th of June. The annual festival provides a space for creatives to connect and continually sets new bars for “good creative”. Jonathan Mildenhall, CMO of Airbnb, wasn’t disappointed.

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