Each year as the Super Bowl nears, marketing and ad teams work tirelessly to come up with the ultimate 30-second spot that will captivate an audience of millions — some…
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Hopefully, this does it! Because, frankly, I’m tired of answering the question of whether or not public relations is appropriate for startups. So here’s my answer — once and for…
Think of the brand as a sensory system that transforms your lifeless, transactional business into a living-breathing organism, able to connect with the human psyche and elicit real, often irrational, emotions. These emotional cues become the symbolic currency that people actually trade when they transact with a business. Brands are built from common elements, including these.
Whether you’re simply looking to pass the time during your daily commute listening to the off-beat rants of the Adam Carolla Show, or find yourself sitting in the driveway waiting to finish a riveting episode of the wildly popular Serial, there’s a podcast for everyone these days. These four P’s will have you on your way to podcasting 101.
Initial growth is an exciting time for any startup. It’s a powerful and compelling feeling to watch your product start to increase in users. While it’s encouraging, initial growth can also be misleading. As your startup begins to pick up some early momentum it’s easy for first-time entrepreneurs to get ahead of themselves. Here’s a checklist.
As we head into a holiday weekend here in the States, lets look back at the semi-holiday that ad executives had at the 2015 Cannes Lions International Festival, which wrapped up on the 27th of June. The annual festival provides a space for creatives to connect and continually sets new bars for “good creative”. Jonathan Mildenhall, CMO of Airbnb, wasn’t disappointed.
Google verified that it has changed the core algorithm to better evaluate content quality, but didn’t specify what that meant, remaining mostly silent on the details of the update. However, marketers have already dissected the “phantom” to assess what exactly the update entails.
Even before mobile commerce sets in the consumer’s comfort zone, mobile “Buy” buttons have seemed to sweep the mobile retail space. Just in these past few weeks, leading companies like…
This past May 14 at NewsCred’s #ThinkContent Summit, Buzzfeed’s Motion Pictures President Ze Frank gave a presentation with his insight on the changing face of content. Frank begins by retracing…
In the beginning stages of any company, it is important to set a strong foundation for growth. Sean Ellis, now CEO of Qualaroo, contributed to the early stages of successful…